Research On The Influence Of NBA2K On Chinese Basketball Culture

In the current society,e-sports games,as an emerging sports culture industry,are developing day by day.E-sports games have become the channel and carrier to carry advanced sports culture and sportsmanship,and the e-sports industry has gradually attracted the attention of the world.E-sports games have become an important part of sports industry and play an important role in the spread and development of sports industry and sports culture.E-sports games,sports culture and sports industry have an inseparable relationship,which is also determined by their close relationship.At present,the domestic basketball cause is constantly improving,the ground and all kinds of facilities as well as the foundation of the basketball masses is getting better and better,but the spread and development of basketball culture has not been improved,in the process of carrying and spreading advanced basketball culture still needs to breathe new life.This essay aims to find a more effective direction for the development of basketball culture in China by studying and analyzing the influence of basketball e-sports game NBA2 K on basketball culture.In recent years,the government has continuously issued relevant policies and documents to strengthen the support for sports culture and sports industry.From a more novel perspective,the new media of e-sports game NBA2 K can better to fill the gap of traditional sports culture or basketball culture communication.In the background of new media and Internet,the rapidity,convenience,diversification and diversification of media carriers have created a close interaction between them and the audience.The e-sports game NBA2 K constructs a virtual environment close to reality for the audience,which greatly improves the audiences' experience of participating in basketball.As to the current basketball career in China,this new media can theoretically feed back to the basketball culture in China in a better way.This paper studies the influence of e-sports game NBA2 K on the material culture,system culture and spiritual culture of basketball in China through the methods of literature,questionnaire,mathematical statistics and interview,and draws the following conclusions:1.In the basketball material culture,the NBA2 K game series has a reference function on the performance form,costume design and the professional quality of the mascot players in the current Chinese league,which promotes the professionalism of the mascot players.2.In terms of team logo design,comparing the design concept in NBA2 K game,the team logo design that conforms to the cultural characteristics and connotation of the club was carried out.3.In the e-sports game NBA2KOL2,through the response language,I encourage myself and my teammates to exert a good influence on the audiences' basketball spirit and culture so as to achieve the spirit of virtues,such as transcendence,positivity,hard work and respect.4.The offline activities of NBA2KOL2 enrich the diversification of basketball culture,strongly promote the development of base-level basketball and folk basketball,and consolidate the basketball culture at the same time.5.The construction strategies of Chinese basketball culture in the intelligent era include: making full use of the Internet to enhance the influence of basketball culture;expanding communication channels to enhance basketball cultural exchanges;promoting the spread of basketball culture in China through commercial packaging;and creating basketball culture with Chinese elements.