Research On The Value Of Electronic Games In Communication Of The NBA

With the innovation and development of technology, the area ofcommunication is silent, but may be a revolutionary change.Communication establishment of the early media environment and thecontemporary has presented a significant differentiation. In the earlydays of the communication theory, the five elements: namely,communicators, information, media channels, audience and effect, in theprogress of information technology, the circulation of their form,function and effect of all great changes have taken place. For example,the diversification of media channels has broken the status andrelationship between early communicator and audience. Network andcomputer technology changes with each passing day, the era of new mediamakes the spread of the media channels is becoming more and moreconvenient. As a result of the transmission channel unobstructed, thesubsequent spread effect is more obvious. And electronic games areshowing the characteristics of new media most incisive. Electronic gamesconstruct a reality of virtual environment for the audience (game play),making the participation experience of the audience greatly improved.The NBA has over60years development, the influence of NBA hasthroughout the entire world, and has achieved great success. In manycommunication strategies of NBA,the area of electronic game is a newinitiatives in recent years. Though the form of authorization, thecooperation of electronic game and NBA launched the game—NBA2K,and itsone of the most representative one. The related cultural content of NBAhave implanted in it, and making the NBA propagation and further expandin the platform of virtual electronic gameIn this paper, I will through the knowledge of dissemination, takingthe communication perspective to study the electronic games.Taking NBA2K as the object of study, through interview the experts, practitionersand the game player, do in-depth research and Analysis on the NBA2K modeof transmission, transmission characteristics, the dissemination of thecontents and the psychological needs of the audience. Through theanalysis, the electronic game NBA2K is a kind of new communicationchannels NBA, enriched NBA communication strategy, and make up for thedeficiency of the traditional media in the NBA race out intermittentperiod no substance report. In addition, NBA2K in the form of electronicgame, put the NBA culture and characteristics into them, making themajority of NBA lovers keeping closer links with NBA in the game.Analysis the definition of media, recognize the media features ofNBA2K, and though three aspects—from the entity, content andorganization of NBA2K to study the media properties.Through in-depth study on electronic game NBA2K, the NBA propagationin the value of the process are as follows: rich the mode of transmission of NBA; NBA culture and provide more comprehensive information; activelymeet the audience interaction needs, cultivating the core audience forNBA; to achieve the organic unity the real and virtual media.