Analysis On The Operation Of Children's Basketball Training Market In Zhengzhou City

With the continuous improvement of material and cultural life,people's demand for sports is increasing.In this context,sports professional skills training has emerged,a variety of sports training institutions emerge as the times require,and gradually form an industry.Its influence permeates all aspects of people's life,especially the children's basketball,which is attached importance to by the state.The basketball training market is in the hot stage,however,the development of children's basketball training is still in the initial stage,and there are still problems to be solved.This paper takes the market operation of children's basketball training in Zhengzhou as the research object,and adopts the methods of literature,mathematical statistics,questionnaire and so on.From the point of view of market operation,this paper investigates the parents and managers of Zhengzhou children's basketball training institutions,and according to their operating status,customer demand,competitiveness,etc.,Marketing strategy and target market positioning are analyzed by STP theory and 4P theory,and the following conclusions are drawn:1.Zhengzhou children's basketball training institution is small,the infrastructure construction is weak,the teaching environment is relatively poor.2.The main customer group of Zhengzhou Children's Basketball training Institute is 5-9 grade students,and their average annual family income is about 60000-100000.3.The overall operation of Zhengzhou children's basketball training institutions is not good,the pricing of products is not flexible and not diversified enough,and the product,service level and teaching quality are difficult to meet the needs of customers.4.The sales channel and marketing mode of Zhengzhou children's basketball training institution lagged behind and single,and the professional marketing talents were scarce.Advice:1.Integrate multiple management model,form management joint force,improve market competitiveness,strengthen infrastructure construetion,create a good training environment.2.Make clear the target market,clear the main consumer group,and formulate the market operation strategy according to the demand characteristics of the target consumer group.3.Implement diversified and flexible pricing mechanism to make its price more reasonable,expand products and services,and continue to develop extended products.4.Integrate multiple marketing channels,use new media and other media for publicity and promotion,expand propaganda channels;Introduction and training of marketing personnel,with an international perspective,good at learning and drawing lessons from the advanced children's basketball training institutions at home and abroad operation mode and teaching methods.