Research On Positive Parental Training Market Survey And Marketing Strategy Of Company C In Nanning City

At present,the post-80-group groups with higher education levels have become the main force for fertility in the Chinese society.New generations of parents after 1980(born after 1980)are facing many challenges and problems in the education of their children.Based on individual psychology,the positive parenting science parenting system in the United States has stepped into the Chinese market and has entered the Chinese mainland with a prairie fire.The content of this article is mainly based on the local market in Nanning,in-depth investigation of the environment and needs of positive parent education and training market,summary analysis of the survey results,application of effective market segmentation tools,to provide the company's new business market positioning Marketing strategy and advice.The research method adopted in this paper:mainly adopts the questionnaire survey,outline interviews and literature reference research methods.According to the design of the demand side survey questionnaire,the six major regions including Ningxing District,Xixiangtang District,Qingxiu District,Jiangnan District,Liangqing District,and Suining District will be carried out through online and offline networks.500 questionnaire surveys;Through the outline design of the supply side,the Nanning City currently provides positive parent education and training institutions to conduct interviews,telephone interviews,and collection of relevant information through online public channels.According to the main factors affecting the parent training investment in education,to determine positive discipline measures of parental education and training demand-side market research,such as:cultural factors(including the recognition of education,educational philosophy,whether self-learning educational investment intentions),economic factors(Family Monthly Income,Household Disposable Income/Month,Family Education Investment Amount/Month),Challenges and Challenges(Current Parenting Challenges,Major Leaders in Family Education,Conflicts in Family Education Ideas),Comprehensive Factors(Respondents Age,occupation,age of child,living area,frequency of intentional participation in learning,etc.;etc.;According to data collection and outline interviews through public channels,the number,size,and ccomposition of teachers in the supply side of the parent training market for positive parenting in Nanning are known.Enrollment strength,etc.Design specific survey questionnaires and interview outlines.By pre-market research on the demand side,the level of different cultures,different economic strength conditions,different challenges faced by children ages,different time involved in learning to explore the internal factors analysis,the market will be further broken down,select,combine C currently The actual situation ultimately determines the positive direction of C Company's development direction and market positioning of the business management segment;using Porter' s five-force competitive analysis model,it analyzes the positive parent training industry market in Nanning,and identifies the current market for C Company in the industry.Status and follow-up market follow-up strategies.According to the characteristics of the positive discipline itself and the previous selection and positioning of the parent education and training market,combined with the market positioning strategy theory,a marketing strategy for the development and implementation of the positive corporate discipline of the company C will be planned.The conclusion of this paper is:In the next five years,the positive parent education and training market in Nanning will enter a period of rapid development.Parents' education and training market target consumer groups have different characteristics.Parents who have children between the ages of 25 and 35 have a strong sense of importance for family education and training,and groups with a high probability of paying for training will be the main target consumer groups.According to population segmentation,behavioral segmentation,and"demand-course" segmentation indicators,combined with the degree of emphasis and the possibility of paying the high and low standards,Nanning City will be divided into a gold medal market and a silver market as a positive disciplined family education and training market.,bronze market and scrap iron market,and analyze the characteristics of each market segment,scale,barriers to entry,future growth;using the SWOT matrix to comprehensively analyze the company's resources,internal and external factors,in order to determine the final choice of company C Market segments,based on the selection of target markets,creatively put forward a" 2R+4P " combination marketing strategy to provide reference and support for the positive development of C companies' parenting training for new businesses.