Research On Market Development Path Of Infant Basketball Training Industry In Zhengzhou City

In 2012,the education department specially formulated and issued the learning and Development Guide for children aged 3-6,pointing out that it is necessary to lay a good quality for children’s lifelong learning and development,comprehensively promote children’s all-round development of morality,intelligence,physique,beauty and labor,and formulate a series of targeted teaching objectives and suggestions to build a reasonable expectation in line with children’s development.Taking the market development path of Zhengzhou children’s basketball training industry as the research object,this paper investigates the current situation of Zhengzhou profit-making children’s basketball training market by using the methods of literature,expert interview,questionnaire,SWOT analysis and mathematical statistics,and summarizes the system,service content,operation mode and existing shortcomings of Zhengzhou profit-making children’s basketball training market,It also analyzes the internal advantages and disadvantages,external opportunities and threats that restrict the development,so as to explore the market development path of Zhengzhou infant basketball training industry.The conclusion of this study is:1.Under the national policy of vigorously developing the sports industry,Zhengzhou infant basketball training industry has made certain achievements in development,and the market share has gradually expanded.The market division,target market and market positioning of children’s basketball training are becoming more and more clear,and the development prospect is bright,but it also faces severe challenges.2.Zhengzhou infant basketball training industry has low entry threshold,lacks standard industry standards,has not yet established an effective regulatory system,and the evaluation mechanism is not perfect,which makes the market development chaotic.3.the teachers of Zhengzhou infant basketball training institutions are mainly male,showing the characteristics of youth,the overall quality is not high,and the college degree is dominant.There are many constraints on the investment in the curriculum,resulting in the simplification of the children’s basketball training system.4.the current operation and management level of Zhengzhou infant basketball training institutions is insufficient,and there is a lack of professional and technical personnel,resulting in the lack of team culture construction;At the same time,due to the serious homogenization of the training market,the brand effect of training institutions is not obvious.After market research and analysis,this study believes that the market development path of children’s basketball training industry is:1.Stick to consolidating the industry foundation and highlight its own characteristics.2.Establish industry associations and optimize the industry environment.3.Relying on the Internet model,strengthen the children’s basketball training system.4.Improve the qualification of children’s basketball training institutions and comprehensively improve the curriculum.5.Enhance the brand competitiveness of early childhood training institutions and establish the cultural values of the team.6.Innovate marketing strategies and improve parents’ awareness of training.7.Promote development through cooperation and enhance capacity through training.8.Establish a service-oriented industry guided by customer demand.