| The research on the characteristics of Zhangjiagang Citizen Sports League is based on the background that national fitness has become a national strategy.Jiangsu Province encourages county-level cities to create "one County(city,district)multi-product" fitness activities with local characteristics.This paper explores the characteristics of Zhangjiagang Citizen Sports League,and mainly analyses the organization and operation of Zhangjiagang Citizen Sports League.What kind of realistic environment is going on and what particularity is it?On this basis,it reveals the popularity of Zhangjiagang Citizen Sports League,and how to go to the village experience,means and ways.By summing up the characteristics of Zhangjiagang Citizen Sports League,it is of great theoretical significance to further build the brand of Zhangjiagang National Fitness Activities and to form good brand benefits;to provide reference for county governments to carry out national fitness activities and improve the quality of running competitions,to improve the management of the national fitness cause for the government,to promote the rationalization of the budget of national fitness events,and to further promote it.The transformation of government functions has practical significance.Taking the characteristics of Zhangjiagang Civil Sports League as the research object,this paper summarizes the characteristics of Zhangjiagang Civil Sports League from four aspects:competitive sports events,mass sports events,venue system and development environment by using the methods of literature research,investigation and case study,and puts forward corresponding countermeasures and suggestions.The study concluded that:(1)The Zhangjiagang Citizen Sports League has become a characteristic mass sports event with low entry threshold,long competition duration,wide coverage and great social impact.The event distribution lasts for the whole year.(2)There are a large number of participants,regardless of age and gender,with more than 600,000 participants,accounting for nearly 50%of the total population.Many events are integrated and all of them are mass sports events.(3)The competition will be held in the streets,alleys and outdoor fitness venues of grass-roots towns and communities,so as to truly realize the national fitness competition from the municipal level,streets(towns)to the community(villages),and the national fitness activities will go deep into the grass-roots level,so as to truly achieve "the participation of the whole people".(4)The perfect and convenient venue system of Zhangjiagang City has provided support for the holding of the Civil Sports League.(5)relying on the culture of Jiangnan Waterfront,the two individuality elements of symbol sign and historical inheritance are vividly displayed,which makes it a spiritual sustenance to meet the psychological needs of the audience,makes them find the emotional home,and then strengthens the brand value of the event. |
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