Research On The Spatiotemporal Characteristics Of Sports Event Information Flow Based On Baidu Index

With the rapid development of information technology,the Internet,big data and other sectors have become important promoters of current social development,which has an important impact on our production and lifestyle.The information flow has a clear directive role in real life.Therefore,the temporal and spatial characteristics of the information flow of different sports events are studied,the influencing factors of the information flow of the events are discussed,and practical suggestions for the development of sports events are proposed.And other aspects are of great significance.This paper uses GIS spatial analysis method,social network analysis method,pearson correlation analysis method,etc.,using the Baidu index as an indicator,the marathon(market-led,government participation operation organization model),the Chinese Super League(market-led organization model),the Olympic Games(government(Organizational model of leading and market participation operation)The analysis of the spatiotemporal characteristics of the information flow of three representative sports events,and further explore its influencing factors,the study concludes:(1)Temporal characteristics of the network attention of sports events: From the annual change,the network attention of marathon and Olympic events increases year by year,while the network attention of China Super League decreases year by year;from the perspective of monthly changes The three types of events show the highest degree of online attention during the event,which gradually decreases after the event is held,and at the same time it shows obvious "precursor effect","multi-peak" trend,and "spike valley" status;in addition,the marathon Seasonal characteristics of network attention of China and Super League events are obvious.Marathon events have seasonal characteristics of high spring and autumn and low summer and winter.Super League events have characteristics of high summer and low winter.(2)Spatial characteristics of sports event network attention: From a provincial perspective: the core area is mainly concentrated in Beijing,Shanghai,Guangdong,Jiangsu and other provinces and cities;the marginal area is mainly concentrated in Xinjiang,Qinghai,Ningxia and other provinces and cities;Over time,the core area of the event network's attention gradually spread from the coast to the inland,and the core area gradually increased.(3)Network structure characteristics of sports event information flow: Although the sports event information flow between the provinces and cities has become increasingly close over time,in general,the sports event information flow is weakly connected and the spatial structure is loose.The development of information flow is relatively weak;the centrality of information flow in Beijing,Guangdong,Shanghai and other provinces and cities is prominent in the control of sports event information flow networks,and it is more active in event information flow.Significantly,"control" the information flow of other provinces and cities to a certain extent;Inner Mongolia,Qinghai,Tibet and other provinces and cities have small information flow centers,are controlled by other provinces and cities,and have reduced the development of sports event information flows throughout the country.(4)Influencing factors of sports event information flow: Internet development level(network facilities),socioeconomic development level,demographic factors,policy orientation,sports Event development level(time and place),famous team players,ect.Stream has a huge impact.