The Study On Framing Resonance Of Media Frame Of Youth Image

With the innovation of science and technology and the change of media form,new media has gradually replaced the traditional media as the main medium of use of the masses,and the media has entered people's lives.The emergence of the media has brought tremendous tremors to the media ecology,while the topical guidance of traditional media has been weakened.In this study,the China Youth Daily was used as a representative of the traditional news media.In its 2016 to 2017 report,304 samples were randomly selected from the youth image.At the same time,the WeChat public account was used as a self-media research platform.WeChat randomly selected 301 samples related to youth images from the media published in 2016 to 2017.Through the methods of content analysis and interpretive text analysis,the similarities and differences between the two constructs of the youth image framework are compared,and the influencing factors of the differences are analyzed.In the youth image of China Youth Daily,the framework of “learn and dedication” is the core image of youth image;when shaping the success stories of entrepreneurrial youth,“China Youth Daily” often highlights the social responsibility of entre-preneurial youth.It emphasizes its social mission;in addition,the “down-to-earth” framework is also the youth image framework of the “China Youth Daily”.In the sample of youth images from the media,the contemporary youth under the pressure is the subject of the most attention from the media.However,while the media is writing and constructing the pressure of youth,it is also accelerating the pressure of the youth group and creating ideological anxiety.Most of the living areas of young dream-seeking young people from the media are concentrated in superlarge cities such as Beijing,Shanghai,Guangzhou and Shenzhen.The image of young dream-seeking youth is relatively simple.In addition,in the media discourse,publicity and rebellion are the manifestations of the youth group's loyalty to the self.When constructing the image of the youth,the China Youth Daily pays more attention to the value of the youth,and the media pays more attention to the survival of the youth.The ordinary youth who stayed in towns and villages became the "aphasia" of media discourse,and they were rarely noticed in the "China Youth Daily" and articles from the media.In the writing of the hard-working youth,the interpretation of "suffering" from the media and the "China Youth Daily" has different meanings.Since the media mainly highlights the hardships of youth struggle,it has aroused the reader's resonance;"China Youth Daily" pays more attention to the praise of "hard-ship" and emphasizes that "hardship" and struggle are happy.The youth in the "China Youth Daily" are "politicalized" youth,and the young people in the media are "consumed" youth.Finally,this study selects a small number of the most representative samples from the China Youth Daily and self-media samples,combined with relevant theoreticcal knowledge,from topics,framework strategies,discourse strategies in framework narrative,framework promoter identity and framework.The five perspectives of the recipient's position analyze the differences in the resonance effect of the China Youth Daily and the media framework of the media.This study finds that the relevance of the topic determines the degree of attention of the framework,and the frame closeness is the basis of the frame resonance effect;the China Youth Daily often adopts frame-work strategies and means such as “strengthening the framework”,“framework expansion” and “framework transformation”.Imperceptibly transforming the ideas of the recipients of the framework to achieve the goal of stability and the maintenance of social stability and development;from the media,it is good at using emotional frame-works to stimulate the senses of the audience,from the perspective of the audience to describe the closeness of the framework,and through storytelling The narrative reliability of the “manufacturing” framework is to enhance its frame resonance effect and topic mobilization;at the specific discourse level,“China Youth Daily” sometimes overfollows the social media language mode to reduce the credibility of the frame-work,one-sided accusation or preaching It is easy to trigger the resistance of the audience;in addition,the same framework has different framework applicability for different media,the identity of the framework initiator will affect the attitude of the audience when accepting the framework;the frame recipient will be out of personal position Or the maintenance of interests,resistance to the media framework.To analyze the differences in the resonance effect of the China Youth Daily and the selfmedia framework,their respective strategies and influencing factors,aim to help the traditional news media such as China Youth Daily to absorb and learn from the media's resonance strategy and improve the traditional news media in the social media era.The guiding power of the issue.However,the reference is not to copy,to find a framework resonance strategy suitable for itself,and to use it as the main,for my use,in order to improve the effectiveness of the traditional news media such as "China Youth Daily".In response to the above research results,this study proposes four corresponding countermeasures:(1)resonating through positive emotional guidance framework;(2)enhancing framework proximity and framework testability;(3)using framework narrative techniques;(4)Adopt a proper discourse strategy.