Use And Satisfaction Of PUBG Mobile Users Study

In 2018,a class of commonly known as "chicken" network game formed a popular trend,including tencent's mobile game best known: desperately to stimulate the battlefield,just eight months after launch time,won the domestic market penetration in the second place,even take foreign market success abroad,won the domestic game in less than five days at sea in the history of best,became a world-class phenomenal game products,are popular with the masses of users.It can stand out in the severely homogenized "chicken eating" type games and rapidly occupy the market share to attract users' use.There are many potential research values behind its popularity.Based on this,under the guidance of the theory of "use and satisfaction",this paper takes the users of "jedi survival: stimulating battlefield" as the research object,and mainly discusses the following four questions: the composition and characteristics of the user group of "jedi survival: stimulating battlefield";"Jedi survival: stimulating the battlefield" user habits and motivation;"Jedi survival: stimulate the battlefield" user needs to meet the situation;The thinking behind the popularity of "" jedi survival: stimulating the battlefield "" game on the impact of games on people.In this study,quantitative and qualitative research methods were used,409 valid questionnaires were issued and recycled,and 5 loyal users who used the game for more than 9 months were interviewed in depth.In the survey of users' social and demographic characteristics,it was found that jedi survival: exciting battlefield broke the boundaries of gender,age and occupation,and became a popular mobile game accepted by the majority of users.With the passage of time,users' use changes from the initial use of fragmented time to the heavy use of large blocks of rest time.However,after the freshness fades,users' stickiness declines.In the process of use,users' motivation to relieve pressure plays a leading role,which integrates their satisfaction of five different demands,namely,cognition,emotion,personal integration,social integration and stress relief.Moreover,the satisfaction degree of each demand is analyzed to find out what needs to be optimized in meeting users' demands.Finally,through the analysis of the above found a phenomenal game products,access to billions more than the user,it must be meet a variety of needs of the user,however,because of this,online games and only has a more negative effects on the use of the user,make the society to the evaluation of online games,give priority to with criticism.This paper analyzes how to regulate the positive and negative effects of online games so as to achieve a balance,discusses the ways to make online games like "jedi survival: exciting battlefield" more accepted and understood by the public,and hopes to build a better online game environment belonging to China.