| Tanbi refers to a series of Tanbi works featuring male love introduced from Japan at the end of the last century.Tanbi is a series of Tanbi works featuring manga and novels,mainly aimed at young women in the early stage,and has rapidly spread to other groups.Thus laid a certain social foundation.Since the new century,the rapid development of Internet technology,"Tanbi" culture has also been widely spread,social heat is increasing day by day,emerging a number of highly commercial value "Tanbi" IP.In turn,it attracted the attention of commercial capital.Commercial capital intervention under the output of film and television works popular,although the female perspective of Tanbi works in the form of film and television drama has been more people to see,the original intention of Tanbi was a kind of female resistance to patriarchal society and heterosexual hegemony,However,excessive sex scenes,excessive promotion of homosexuality and empty cultural connotations have made the negative impact of Tanbi series increasingly apparent.In view of this,the National Radio and Television Administration held a meeting in Beijing on September 16,2021 to firmly resist the phenomenon of "tardiness",which is a pan-entertainment phenomenon.In January 2022,a national radio,television and broadcasting conference was held to call a full halt to decadent dramas.Although the Tanbi network drama has been completely banned in the open,but some broadcast platform to buy members can still watch,even if the whole network has been removed part of the Tanbi network drama,can also find resources in some websites,visible impact of Tanbi network drama is still there.This paper focuses on the negative impact of Tanbi online series on female audiences from the perspective of their attitudes and behaviors.In the process of writing the article,through the questionnaire survey to obtain the women watched tried network related data of the play,and comprehensively combs and summarizes the research results,carries on the correlation analysis,the study of women with their attitudes and behavior.Play it,to show the relationship between the relationship between attitude and behavior and show the relationship between the attitude and attitude toward homosexuality,To explore the influence of Tanbi online series on the attitude and behavior of female audiences and to what extent.The empirical results prove that the viewing situation of women is positively related to their attitudes and behaviors,and the viewing attitude of female audiences is also positively related to their participation behavior,consumption behavior,social identity and right identity of gay groups.In addition,the study also showed that female audiences’ attitudes toward watching TV shows were not related to their moral identity with the gay community.This is the basis to analyze the negative impact of Tanbi network series on female audience.Based on the empirical results combined with the previous interviews and observations of female audiences,it is analyzed that the negative impact of Tanbi online series on female audiences is hierarchical.The deeper the degree of watching the series,the deeper the effect will be.Moreover,the underage females are more likely to be affected than the adult females in terms of participation and consumption behavior after watching the series.Tanbi network drama through the capital of publicity and marketing,spontaneous communication between female groups,there has been a rapid transformation from "onlookers" to "into the pit with the same" phenomenon,which makes Tanbi network drama female audience base can rapidly increase,the degree of addiction to Tanbi network drama gradually deepening.In terms of cognition and attitude,first of all,there is no suitable channel for female audiences to thirst for equality.Tanbi network series satisfy their empty spirit and fantasy of equality,but also surrender to "men’s rights",which makes it difficult for them to identify with their own gender.Secondly,the gap between the glamorization of the gay community and the reality of the gay community makes the female audience easy to have cognitive bias towards the gay community,resulting in excessive homosexuality or homophobia.Third,the excessive pursuit of "aesthetic" reinforces the aesthetic orientation of the handsome,male and female,but aggravates the female "stare" and "disciplined" situation.Finally,when underage women are exposed to tanbi when their sexual values are not fully formed,they are prone to overindulge in sensory stimulation and erotic images,which will have a negative impact on their physical and mental health.On the behavioral level,the more positive the attitude of female audience towards Tanbi network series,the more they like it,and the more likely they are to participate in various activities related to Tanbi.At the same time,their favorable degree towards the actors in the series keeps increasing,which leads to the star-chasing behavior.Tanbi network script body is capital in order to earn economic benefits of the product,a variety of marketing,advertising,endorsement,and a lot of female audience for the love of the role of Tanbi network drama will be willing to spend money,this is particularly obvious in the minors,but the majority of minors do not have the economic ability,Spending a lot of money on Tanbi shows can easily lead them to fall into the trap of consumerism and an incorrect view of consumption.The negative impact is the result of multiple factors.This paper analyzes from the perspective of Lasswell 5W and mainly draws the following points.Capital overpursues economic benefits and neglects social responsibility;The particularity of the content of Tanbi makes it difficult to have high cultural value when adapted into a drama;After the empowerment of new media,the dissemination of works is stronger and difficult to control;The contradiction between the female audience’s pursuit of equality and the lack of sex education.And put forward relevant suggestions. |