Research On The Media Contact And Undergra Duate Risk Perception On Macroeconomic Situation Under The Background Of Sino-US Trade Fiction

The public's expectation to a country's economic and social development is related to the country's future and social stability.In recent years,Chinese economy has entered a "new normal",with supply-side structural reforms inevitably bringing short-term suffer,thus causing certain fluctuations in the hearts of the people.Meanwhile,,the largest frictional frictions between China and the United States have caused the secondary sensation of "Zhongxing Incident" since March 2018,which has aroused people's strong concern and discussion.Confronting "internal crisis and external threats",will the Chinese economy be affected? Forpeople's risk perception on macroeconomic situation,the actual operation of the Chinese economy is an important indicator.Media as an information intermediary,relating to people's subjectiverisk perception,constructs people's basic understanding of economic performance.Based on the theory of communication effect and risk perception,I studied the relationship between college students' media contact behavior and their perception on macroeconomic risk under the background of Sino-US trade friction.This paper mainly adopts a questionnaire survey and an in-depth interview method.Through network quota sampling,samples of appropriate quotas such as gender,region and grade are obtained.By doing this,college students' media contact behavior and their perception on macroeconomic risk is explored,and the relationship between other risk backgrounds including risk communication,macroeconomic knowledge level,Sino-US trade friction perceptionand the audience's perception on macroeconomic risk are examined.The conclusions of the study are as follows: first,the college students' perception on macroeconomic risk is at a moderate level.With the total score was 30 points,college students got 18 points on part of their perception on macroeconomic risk.Most of them think that "generally speaking,Chinese economy is getting better." Second,theinformation dissemination of the media effectively affects college students' perception on economic risk.The media contact behaviors such asdegree of media contact,information satisfaction,media credibility,information type,and information attention have a certain relationship with the risk perception level of college students.Third,Sino-US trade friction is an important factor.College students pay more attention to Sino-US trade friction news than general economic news,and about 80% of them believe that Sino-US trade friction has a relatively large impact on China's economy,indicating that the media has a strong impact on emergent events.