College Students' Mobile Reading Research Based On Theory Of Use And Satisfication

In the new Internet era,the mobile phone has long been entered into modern people's life,and become an important access to information and knowledge.It's called as "fifth media",besides the newspaper,TV,radio,Internet.More and more people choose mobile phone to read.This study based on the research of the college students' mobile reading behavior,each medium through the lateral comparison,analysis of why college students choose to read.Main research process of this article are as follows: first of all,based on the use and satisfaction theory,combined with the technology acceptance model,on the basis of predecessors' research,puts forward assumptions;adopt empirical method,validation of college students using mobile phone to read four hypotheses.The study found that cognitive needs,relieves stress and entertainment needs are the strongest needs.The degree of intention that College students continue to use mobile phone reading is high.