Research On Mobile Reading APP "WeChat Reading" Based On College Students' Behavioral Behavior Survey

Due to the upgrading of Internet technology and the change in people's reading style,mobile reading has become a common reading method in today's society.Under the policy environment of “national reading” and “book-scented society”,the mobile reading market has prospered and promoted the rise of mobile reading APP.Despite the fierce competition in the current mobile reading market,there are still some high-quality mobile reading apps that stand out with their unique features.The WeChat Reading APP is one of them.The article takes "WeChat Reading" APP as the research object,defines the concept of mobile reading APP,and summarizes the development of mobile reading APP and the development of "WeChat Reading" APP.Combined with the research methods of sampling questionnaires,the feedback data is analyzed and analyzed.Based on the analysis of the survey results,we found the problems of the "WeChat Reading" APP,proposed the development of "WeChat Reading" APP according to the problem,and introduced the enlightenment of the "WeChat Reading" APP to the mobile reading industry.The booming development of the mobile reading market has led to a wide variety of mobile reading apps,and the “WeChat Reading” APP came into being.Through the data analysis of the sample questionnaire,it is found that the characteristics of the "WeChat Reading" APP are: content innovation is introduced as a supplement to the WeChat public corpus,and the module's module function interface is simple and clear,relying on the sharing of interactive marketing models of friends.There are problems such as relatively few book resources,single payment model,chaotic and disorderly book classification,and insufficient promotion."WeChat Reading" APP wants better development,it can be improved from four aspects: First,the content strengthens cooperation with "QQ reading" to support more "WeChat" content introduction;Second,module function,Reasonably set the function classification,add new features of “Dynamic Introduction” and “Do not disturb mode”;Third,innovative and diversified profit model;Fourth,increase advertising promotion and media platform promotion.The research of “WeChat Reading” APP gives some inspiration to the development of mobile reading industry.Differentiated content,reasonable function setting,differentiated product positioning,appropriate advertising promotion and perfect legal mechanism are all necessary to ensure the healthy development of mobile reading industry.factor.Through the research on "WeChat Reading" APP,it aims to provide effective improvement suggestions for the development of "WeChat Reading",and further provide reference suggestions for the development of mobile reading industry.In order to create a high-quality mobile reading app,we must start from the aspects of highlighting differentiated content,developing diversified profit models,precise product positioning,providing personalized services,and strengthening publicity and promotion.The publication of new formats.