Research On The Use And Satisfaction Of College Students' Short Video APP

Throughout the development of social media in China,it has experienced four stages: the early social network prototype BBS era,the entertainment social network era,the information social network era,and the vertical social network application era.The type of content dissemination of social media has also expanded from a single text to graphics,audio,video,and so on.In the era of vertical social networking applications,short video APP is a product branch of the mobile video industry,enriching the types of social products.Its fragmented browsing and entertaining content themes also provide a platform for users who love video capture and sharing.Short video APP has been developed so far.By analyzing user characteristics and preferences,the product content is continuously optimized,and the product content characteristics are adapted to the user's needs,so as to explore a healthy and stable business model,thereby realizing the long-term development of the product.The development of short video app is extremely fast,and the initial research results are not fully applicable to the development of the current short video app.Based on the latest development status of short video APP,this paper analyzes the types and development characteristics of short video APP in the market.Through the questionnaire survey on college students' APP usage,the main needs and satisfaction of college students for various types of App are studied.The analysis aims to help short video APP operators to understand the shortcomings and limitations of their own development,and to provide reference and suggestions for their future development direction.