The Research On Construction And Evaliliation Of Lectuire Service Satisfaction Measurement System In University

With the notion that students are modern education’s customer is widely accepted, education acts as a service product by universities. Students, as direct beneficiaries of this education services, the tuition they paid is an educational investment, therefore they accordingly have the right to get the investment interests. Lecture as an educational service for students, is one of the most important channels for creating a good academic atmosphere, broadening teachers and student’s vision, and improving the comprehensive quality of students. In order to ensure the normal operation of this service form, universities need to invest human resources, material resources and financial resources each year. By understanding student’s lecture service satisfaction, universities can better know the student’s need on lecture, judging whether the lectures, as an educational service work, is effective, drawing on the experience to other educational services provided by the universities, which can help carry out the other series of educational service work and promote further development. In this context, on the basis of domestic and foreign satisfaction index evaluation model, the paper uses a combination of qualitative and quantitative analysis method, takes South-Western University of Finance and Economics for example to conduct empirical research, analyzes the factors that influence lecture service satisfaction, and provide specific recommendations to enhance the lecture service satisfaction.The specific framework and main content of the paper are as follows:Chapter I:Introduction. Introducing the background, significance, contents and research methodologies of the research, summarizing the literature on higher educational service at home and abroad, lecture service satisfaction and so on. These lay the foundation for further study.Chapter Ⅱ:The theoretical foundation of the research. The paper defines the core concept involved, combs with the actual research situation of the lectures, then, the paper dissects the factors that impact the center customer (students)’s satisfaction on lecture service, puts forward the main factors and variables that affects lecture service satisfaction, and builds a lecture service satisfaction evaluation index system of multi-level and multi dimensional on the basis of China Customer Satisfaction Index.Chapter Ⅲ:Empirical Analysis. First, making an introduction of the status quo of the South-western University of Finance and Economics’lectures. Secondly, according to the lecture service satisfaction evaluation index system, uses the questionnaire to carry out empirical research, as well as testing the reliability and validity of the questionnaire and so on.Chapter Ⅳ:Conclusion. Based on empirical research, suggestions to enhance the lecture satisfaction in universities are proposed.The innovation of the paper is as follows:Firstly, the paper innovatively applies the theory of customer satisfaction to the lecture service in universities, not only expands the fields of lecture research, but also enrich the connotation of higher education service form research. Secondly, by the way of conducting empirical research and designing the lecture service satisfaction questionnaire, the paper evaluates the lecture service satisfaction and finds out the problems of lecture service, which are conducive to put forward targeted suggestions.However, in this article, there also are some shortcomings:firstly, in terms of the absence of empirical literature of lecture service satisfaction evaluation, some evaluation indicators may be missed. Secondly, Because of the limitations of money, time, energy, and capacity, the selected sample are the students of South-Western University of Finance and Economics. Thirdly, the paper just verifies the hypothesis, the deep-rooted relations between variables need to be explored and studied.