A Study On The Problems And Measures Of Innovation And Entrepreneurship Education Of College Students In The New Era

China has entered a new era,which has new goals and requirements.Therefore;innovation and entrepreneurship education must adapt to the social development under the new development situation and become an important means to promote the development of the country.The innovation and entreprenurship education has become an important means to promote national society and universities.Universities must bear the heavy burden of cultivating innovation and entrepreneurship talents.College students are the key subjects of innovation and entrepreneurship education and related activities in universities in the new era.Innovation and entrepreneurship education is of great significance to the our country,the reform of higher education and the development of college students.We must adhere to XiJinping’s theory to guide the development of innovation and entrepreneurship education,take innovation-driven development strategy as the theme,cultivate innovation and entrepreneurship spirit and consciousness as the core content,and put the ideological and political education "three-round education" throughout the whole process of innovation and entrepreneurship education,create a new ecology of innovation and entrepreneurship education,and form a new situation of college students innovation and entrepreneurship education.Innovation and entrepreneurship education of college students has its unique characteristics of the times in the new era.On the basis of theory and practice,this paper studies the problems of innovation and entrepreneurship education in the new era and put forward relevant measures.Firstly,through the analysis and research of the relevant literature.1,mainly discusses the general situation of the research and points out the corresponding research status at home and abroad through further analysis.Through questionnaires,the current situation of innovation and entrepreneurship education for college students in the new era is obtained.While finding the main achievements of innovation and entrepreneurship education for college students in the new era,the main problems of innovation and entrepreneurship education for college students in the new era are elaborated and summarized.From the social level,the university level and the individual level of college students,this paper analyses the relevant reasons for the problems existing in the innovation and entrepreneurship education of college students in the new era.Secondly,it defines the relevant concepts from the meaning of the new era and the meaning of innovation and entrepreneurship education,elaborates the principles and objectives of innovation and entrepreneurship education for college students in the new era,analyses the new requirements of innovation and entrepreneurship education for college students in the new era,and discusses the relationship between innovation and entrepreneurship education and ideological and political education for college students in the new era.Finally,from the government’s macro-level measures,universities to improve the innovation and entrepreneurship education system,college students and their families to promote cooperation and other aspects of strengthening the new era of college students’ innovation and entrepreneurship education related measures.