Study On The Impact Of Social Networks On College Students’ Entrepreneurship Intention

Under the background of "mass entrepreneurship and innovation" in China,the problem of College Students’ entrepreneurship has attracted more and more attention from all walks of life.Guiding college students’ entrepreneurship can alleviate the employment pressure aggravated by the economic slowdown,provide college students with a new career choice,promote the process of the new normal economy,and promote the sound and rapid development of the national economy.Studying the influencing factors of College Students’ entrepreneurial intention can provide an important basis for the cultivation of entrepreneurship talents.On the basis of detailed literature research,this dissertation chooses the new perspective of College Students’ social network to conduct targeted research on its impact on College Students’ entrepreneurship intention.This dissertation makes an empirical study on the impact of social network on College Students’ entrepreneurial intention from the perspectives of subjective perception and objective reality.Through reading and combing the relevant literature at home and abroad,this dissertation defines the related variables: social network is divided into three dimensions: network strength of tie,network centrality and network heterogeneity;entrepreneurial learning is divided into two dimensions: family learning and entrepreneurial education learning;entrepreneurial ability is divided into three dimensions: chance recognition ability and creative ability and operational ability.From the perspective of subjective perception,this dissertation takes perceived desirability and perceived feasibility as mediating variables to explore in depth the specific mechanism of the various dimensions of social network;from the perspective of objective reality,it introduces entrepreneurship learning and entrepreneurship ability,exploring the relationship between the variables.Based on the entrepreneurship theory,this dissertation constructs two sets of structural equation models and designs a standard Lister scale covering all variables,which forms a formal test scale through literature research.A questionnaire survey was conducted on the "Internet +" College Students’ innovation and entrepreneurship competition.A total of 400 questionnaires were issued and 319 valid questionnaires were issued.SPSS,Smart PLS and other software were used to analyze the collected data samples.The experimental results show that all dimensions of social network have a significant positive impact on College Students’ entrepreneurial intention.Perceived desirability plays a mediating role in all dimensions of social network.Perceived feasibility plays a mediating role in the network strength of tie and network heterogeneity.At the same time,except that network centrality has no effect on family learning,all dimensions of social network have a significant positive impact on College Students’ entrepreneurial learning and entrepreneurial ability,and entrepreneurial learning has a significant positive impact on entrepreneurial ability.Apart from the inadequacy of operational management ability on College Students’ entrepreneurship intention,perceived desirability,perceived feasibility,entrepreneurial learning and entrepreneurial ability have significant positive effects on College Students’ entrepreneurship intention.This dissertation reveals the specific role of social network on entrepreneurship intention,and provides decision support and reference for the training and selection of entrepreneurs.