Research On Value Enhancement Of China's Youth Golf International Study Tour Products

With the prosperous performance of domestic professional players in the international events,and recent introduced policy of excellent golfers' into domestic and abroad top universities,the youth golf training market has become increasingly prosperous,and the golf-developed regions such as Europe,America and Australia have shown great attraction of its appeal,golf international study tour has emerged as a unique way of training young players and has gradually entered the field of golf families,youth golfers and professional golf coaches.In recent years,more and more companies are providing young golf international travel products for the market,and the market volume and business model have been upgraded.At present,certain industrial economic effects have been formed.However,at the same time,due to the lack of refined and differentiated products,it has become a hinder of the progress of golf international study tour as an indispensable training path for young players.Through the research methods such as literature,document survey,expert interview and field survey,this paper uses the theory of value engineering,value chain and value network to analyze and research the value of China Youth Golf International Travel Products.The research contents include: PEST analysis,industry analysis,product status,customer preferences,the analysis of the driving factors of the youth golf international study products based on the value chain,the self-worth,marketing value and cultural value of the youth golf international study products.Promotion strategy.Through the study,the following conclusions are involved:First,the basic functions and special services can achieve the maximum customer satisfaction;Second,marketing strategies affect customer perception and customer stickiness of international study tours products;Third,the competitive advantage of international travel products stems from the construction and enrichment of cultural connotations;Fourth,international study tours have multi-dimensional brand values for relevant interest embodies.