Research On The Xiamen Open International Ladies Professional Golf Association Tour

With the development of socialization in China,the sports industry has been entrusted with pluralistic and multi-level tasks in the socialist construction in the new era.At the end of last century,China's Golf supply side deviated and became a minority patent.As an international and market-oriented fashion and leisure sport,golf has joined the Olympic family in 2016.Its competition is a strategic opportunity to seize the development of golf industrialization in China.Using the methods of literature,field investigation,expert interview and logical analysis,the model is constructed based on the theory of management,and the operation process is divided into pre competition,competition and post competition according to the life cycle.The Xiamen International Women Golf Open,one of the top golf events in China(hereinafter referred to as the event)The operation mechanism,operation qualification and management system,organization structure and function analysis,competition content,risk control,event marketing,sponsor,competition service and so on,participate in the operation of 2016 competition,and analyze its operation mode.The results show that the governments of the United States and other developed countries have developed policies based on the macro level to form a multi-and multi-Center cooperative governance structure.Competition is in the stage of industrialization development,and achievements,bonuses and influence need to be improved.1.the operation process is standardized and the operation elements are available.The operation mode of the tournament basically fits the ideal operation model,which brings multidimensional benefits to Xiamen and achieves the expected goal of the organizers;2.the operation mechanism is reasonable and the management system is clear.It is an ideal mode of mixed operation of government cultivation;3.the resources of sports events are enriched and brand building is emphasized.The organizers will brand and implement the entire operation process and elements,and sell thebrand through the media,resulting in good positive social promotion;4.sponsors' feedback is not satisfactory,and the market is not enough.Sports sponsorship is mainly physical and discount products,which lacks attention to the audience of the stadium;5.there is a distance between services and hidden risks.The competition service reduces the overall service quality,affects the profit of the game,and the audience has the risk of watching the game.In view of the above problems,the following suggestions are put forward:1.integrate resources to build international brand golf events.The organizers should formulate the competition plan suitable for the long-term development of Xiamen,effectively grasp the opportunity of the events,optimize the allocation of resources,cooperate with the professional qualification of the social forces to operate events,and enhance the international influence of the competition brand.5.cross border integration,with service as a breakthrough to create IP.The use of "Internet plus" the integration of development,accelerate the new products,extend the life cycle events brand.The promotion of internal staff,sponsors and other services,from the source of the competition industry chain to enhance the satisfaction of stakeholders,service,product innovation and synergistic governance,and other ways to break the breakthrough IP.6.cultivate people to enhance mutual benefits between sponsors and sponsors.Low Golf population is the key factor that hinders the industrialization of golf events in China.We should start from the needs of the audience,cultivate the golf population,improve the satisfaction of the sponsors and organizers,and form a win-win situation of the sponsor and sponsors.