| With the rapid development of information technology,a variety of Internet and new technologies have been updated,and new technology-based and information-based learning methods have been emerging,laying a solid technical foundation for the application of big data analysis to promote the development of university culture and education.With the pace of the big data era getting faster and faster,new technologies are constantly being introduced and entering the university gate,which is an encouraging thing for universities.Big data,with its timeliness,diversified learning methods and convenience for university management and teaching departments,has also exerted a huge impact on the study,daily behaviors and life of college students.Big data has crept into our domain.In particular,big data analysis has been widely applied in economic development,road traffic and medical and health undertakings,which has greatly promoted the development of production and life.However,in the application of university culture education,relatively speaking,the application is not mature and perfect.Based on the study of a large number of relevant literature,this paper analyzes the value of university cultural education and USES big data to exert the influence of cultural education.The mode of university cultural education has changed to the trend of timeliness,precision development,leading evolution and diversified extension.At the same time,the application of big data technology is still in the low stage,each department is independent from the other,data sharing is not smooth,college students lack the awareness of using big data platform and other problems.Finally,from the perspective of philosophy,the influence of big data on cultural education is discussed from the perspectives of contradiction analysis,development and practice.In addition,it also looks forward to the future development of big data in university culture cultivation,and sets up the big data thinking,increases the cultivation of big data talents,builds the big data platform,and develops the personalized university culture cultivation mode according to its own characteristics. |