Study On The Cultural Construction Of University Associations In The Era Of Big Data

As a digitalization of information,and to connect the world’s big data technology,has profoundly affected human social life,including all aspects of education.College student associations play the role of the second classroom of ideological and political education for college students.And the construction of college student association culture is an important part of university culture construction,and strengthening the research on the construction of college student association culture is of great theoretical significance and practical value to promote the construction of modern university culture and promote the healthy development of university culture education.Big data has brought unprecedented opportunities to the construction of college students’ association culture:in the era of big data,it is possible to change the method of college association culture construction from empirical intuition to refinement;At the same time,the era of big data has put forward new challenges to the cultural construction of college student associations:the application of big data makes students’ privacy threatened with leakage,the lack of professionals affects the depth of the use of big data in the cultural construction of student associations,and the lag of system and regulation restricts the breadth of the use of big data in the cultural construction of student associations.At present,colleges and universities have begun to attach importance to,and actively put information network technology,large digital technology used in the cultural construction of college student associations.The cultural construction of college students’associations should be guided by Marxism,follow the law of student growth,combine students’ needs and carry out targeted work.We should adhere to the principle of cultural construction of student associations:the working methods adhere to relying on big data in-depth first-line research unity,the work concept adheres to the big data collection and the protection of students’ privacy in coordination,the work goal adheres to the integration of technical tool rationality and value rationality.We should pay attention to optimizing the path of cultural construction of college students’ associations:This paper discusses the ideas and strategies of the cultural construction of college students’associations in the era of big data from the aspects of community spiritual culture cultivation,institutional culture construction,behavior culture guidance,material culture shaping and student privacy security.Efforts should be made to enhance the awareness of big data,form big data thinking,innovate the use of big data,and enhance the effectiveness of big data in the construction of community culture.