Research On The Development Of Ice And Snow Sports Tourism In Liaoning Province From The Perspective Of Healthy China

With the publication of the Outline of the "Healthy China 2030" Program,our country pays more and more attention to the national health.As one of the most distinctive sports forms,ice and snow sports play an important role in improving physical fitness and function.As a relatively developed province in Northeast China,Liaoning Province has a large gap with Heilongjiang Province and Jilin Province,which have developed ice and snow sports tourism industry.Through investigation and research,this paper tries to summarize the difficulties in the development of ice and snow sports tourism in Liaoning Province,and puts forward solutions to provide theoretical basis,data and feasible suggestions for relevant departments to develop ice and snow sports tourism in Liaoning Province.This paper investigates the managers and consumers of ice and snow skiing resorts in Liaoning Province by means of literature,investigation,mathematical analysis and comparative analysis.This study draws the following conclusions:1.The operation and marketing modes of ski resorts in Liaoning Province are relatively old.Young students are the main consumers,and self-driving and intra-city transportation are the main modes of transportation.2.Some ski resorts in Liaoning Province which adopt the combination of hot springs and ice and snow sports tourism have received good benefits.3.The advantages of Liaoning ice and snow sports tourism are rich potential tourists,convenient transportation,warm climate,hot spring culture with national characteristics,and superior basic public service facilities.4.The disadvantage of ice and snow sports tourism in Liaoning Province is relatively inadequate geographical location and climate conditions,inadequate characteristics of ice and snow sports tourism,lack of professional senior personnel,inadequate infrastructure updating,and lack of large-scale comprehensive ski resorts.5.The characteristics of ice and snow sports tourism in Liaoning Province are unique Manchu traditional culture and abundant hot spring resources.Through the analysis of the results of this study,this paper puts forward some countermeasures for the better development of ice and snow sports tourism industry in Liaoning Province.1.Strengthen regional cooperation and establish industrial clusters.2.Strengthen infrastructure construction and build large-scale resort ski resorts.3.Make use of hot spring resources to create local ice and snow tourism characteristics.4.Through the combination with folk culture,we should take the route of integration of culture and tourism to form the core competitiveness.5.Strengthen propaganda and promote ice and snow tourism resources.6.Integrating social resources to train ice and snow professionals and compound talents.