The Willingness To Pay For Participating In The Exercise Of The Operating Health Club Inlinfen City,Shanxi Province And Its Influencing Factors

With the continuous development of the business health club,it has become an important way to improve the physical fitness and sports skills of teenagers,and it is the main place for teenagers to exercise outside school.Through the investigation and analysis of the willingness and behavior of youth to participate in the exercise of the operating health club,this paper discusses the factors influencing the willingness and behavior of youth to participate in the exercise of the operating health club,and puts forward some suggestions for youth to participate in the exercise of the operating health club.In this study,1206 questionnaires were sent out and 934 valid questionnaires were obtained,using the methods of literature,interview,questionnaire,logical analysis and mathematical statistics.On the basis of the investigation of the willingness to pay and the behavior of adolescents participating in the exercise of the operating health club,this study was conducted.By using descriptive statistics and dual logistic regression analysis,the intention and behavior of payment were analyzed.The results showed that:(1)According to a survey of the willingness and behaviour of adolescents to pay for the exercise in a business health club,more than 70 percent of teenagers are willing to pay for the exercise in a business health club.In the analysis of the relationship between the willingness to pay and the behavior of adolescents and the demographic variables,the degree of excellence in the sports preferred by adolescents was most significant.(2)A dual regression analysis of the willingness to pay for the exercise of a working health club revealed that the willingness to pay was affected by 14 variables;Main source of life,income level,excitability,improvement of sports skills,physical recovery,influence of classmates and friends,academic factors,achievement of physical education test,parental support,professional skills of coaches,school organization,club venue equipment,club advertising,club brand.(3)The behaviour and willingness of young people to participate in the exercise of the operating health club is also skewed by regression analysis.The behaviour of young people is influenced by eight factors,namely,their ability to Excel,improve their sports skills,academic factors,family income,parental support,family support,training,coaches 'reputation and brand of the club.(4)Youth participation in the exercise of the operating health club needs to be improved from the following aspects: changing parents' perception,strengthening support for youth participation in the health club,building up the brand awareness of the health club,expanding the sports program to the youth,strengthening the training of trainers,improving the guidance level of the health club,strengthening the supervision of the health club,and effectively serving the youth,raising awareness.To foster the correct sports consumption view and establish the integrated mechanism of school,family and outdoor sports clubs to promote the willingness and behavior of youth to participate in the exercise of the operating health club.