Research On The Innovation Path Of Taekwondo Training Industry In Beijing

Beijing as the country’s political and economic center,with mass consumption idea to upgrade,sports training industry is developing rapidly,as one of the trend of sports,taekwondo is sought after by teenagers,taekwondo training industry in the form of tae kwon do club developed in different districts in Beijing,sums up the development of the success,through research and find out the present problems in the process of development of taekwondo training industry,the club’s internal and external operating problems of their products and the regulation association.Taking 18 clubs in eight districts of Beijing as the objects of investigation,this paper makes a detailed investigation on the taekwondo training industry in Beijing by means of literature materials and questionnaire survey,and sorts out the problems in the development of the training industry.And put forward some feasible innovation path.The main conclusions of this study are as follows:1.During the development of taekwondo,taekwondo always focuses on the needs of the public,constantly innovates from the inside and outside,learns the advantages of relevant projects,USES them for its own use,ADAPTS to the development of the trend,and achieves a unique market training model.2.The owner of taekwondo training shall form the core product of the taekwondo training industry by the elements of the taekwondo association,the main body of the training market(managers,coaches,referees and consumers),and the object of the training market(the overall environment and facilities of the club,the training products and services of the club).3.Taekwondo training theory of market operation mode reflects the general regulation of taekwondo training,I put forward the general operating mode is: taekwondo training market with refined management,management innovation as guarantee,to constantly adapt to meet the students of consumers demand as the starting point,around training services to improve product,mobilize the positive flow of each element of training market,the innovation of the theoretical model of training market.4.Find the main problems are: the open club lack of market research,training,training certificate issued by charging high randomness,market supervision needs to be strengthened,new club will be threatened by the regional,cannot form a good competition mechanism,the concept of management innovation,implement the coach does not reach the designated position,liquidity big backward,lacking the ability to brand building,marketing,consumer complaint channel is not smooth.Advice:1.According to the current market situation and specific problems of the taekwondo training industry,it is proposed that the taekwondo training industry should promote its healthy development from three aspects of its own products,external operation management and association organization.2.The club should be from two aspects of hard and soft power to build their own brand,not only to create excellent overall environment international club,training products and services have the cultural connotation of soft power,when more to promote constantly meet consumer needs of students,innovative business model and marketing methods,eventually create a strategic brand culture connotation.3.Managers,coaches and referees should keep learning,update their knowledge and skills regularly and improve their training knowledge in various aspects.4.Clubs should be further refined in chain operation,management innovation and marketing approaches.Combine the different stages of club development,adopt the appropriate way.5.In the market,a reasonable dynamic mechanism should be established for various factors,the interests of internal members and external parties in the club training market should be guaranteed,and the distribution system should be adjusted constantly to promote the sound development of the club.6.Individual sports organizations or associations should set up the price floating table,establish the relevant certificate issuing mechanism of the training industry,and establish a clear guide to the market entry process.