A Study On The College Using WeChat Public Account To Carry Out Ideological And Political Education

With the rapid development of network information technology,WeChat is popular with the public because of its unique advantages,and is particularly popular with college students.As an extension of WeChat,The WeChat public number has also received widespread attention from all walks of life,especially academic circles.At present,colleges and universities have actively explored the use of the WeChat public number to carry out ideological and political education.However,there are still some deficiencies and problems,such as the WeChat public number and ideological and political education did not achieve a good combination,the use of WeChat public number to carry out ideological and political education is not effective.Taking the official WeChat public number of Shanxi universities as an example,the study collates the development status of the official WeChat public number of colleges and universities on the basis of the questionnaire survey and the content of the official WeChat public account of colleges and universities,and analyzes the development of the official WeChat public number of colleges and universities.The status quo and universities use WeChat public number to carry out the problems and deficiencies in ideological and political education,and then put forward effective suggestions on how to use the WeChat public number to carry out ideological and political education in colleges and universities from the specific operational level.This has certain theoretical significance and practical value for improving the effectiveness of ideological and political education in colleges and universities and innovating the ideological and political education model in colleges and universities.The full text is divided into six parts:The first chapter is introduction.It mainly elaborates the background,the significance,the review,the ideas,the methods,the innovations,the deficiencies of research.The second chapter is the basis concept and theoretical.Defining the relevant concepts of the study and elaborating the relevant theoretical basis.The third chapter is the analysis of the status quo of colleges and universities using the official WeChat public number to carry out ideological and political education.First,it introduces the overall operation of the official WeChat public account of colleges and universities.Second,explains the design,distribution,and recycles of the questionnaire.Finally,combines with the results of questionnaire survey and the back-end data of the official WeChat public number of colleges and universities,the specific status quo of usingthe official WeChat public number to carry out ideological and political education is analyzed.The fourth chapter is mainly about the current situation of the development of Politics Ideology Education using the official WeChat public number in the third chapter,and analyzes the problems and deficiencies in the process of applying the WeChat public number to carry out ideological and political education.The fifth chapter is the improvement countermeasure and suggestion for universities to use the WeChat public number to carry out ideological and political education.The sixth chapter summarizes the full text,forecasts future research.