Research On The Ideological And Political Education Text Of University’s Official WeChat Account

General Secretary Xi Jinping emphasized at the National Conference on Ideological and Political Work in Colleges and Universities that it is necessary to use new media technology to make work alive,promote the integration of traditional advantages of ideological and political work with information technology,and enhance the sense of the times and appeal.With the popularization of new media information technology,WeChat has become popular among young students with its unique advantages such as immediacy and interactivity,and has become an indispensable part of their daily life learning.It can be described as a veritable national software.As an important extension of WeChat,the WeChat official account has a wide range of applications.How to closely integrate the WeChat public account,a new network medium with ideological and political education in colleges and universities,is the starting point of this article.As one of the main platforms for colleges and universities to publicize,the official WeChat account of colleges and universities has strong authority and its own advantages,providing a new platform for innovative ideological and political education in colleges and universities.Therefore,it is necessary for colleges and universities to use the official WeChat account to carry out ideological and political education for college students.Based on the theoretical support of the ideological and political education text in the official WeChat account of the university,this article takes the ideological and political education of college students as a practical exploration,and comprehensively analyzes the deficiencies and reasons in the ideological and political education process.The full text is divided into five parts.The first part,the introduction,starts from the background and significance of the topic,the current research status at home and abroad,and the research ideas,and briefly explains the research ideas,the difficulties and innovations in the research process;the second part,the related basic concepts and theories The foundation is mainly to define the relevant concepts of WeChat official account,university WeChat official account,ideological and political education,and to explain the relevant theories involved in the use of official WeChat official account to carry out ideological and political education in universities from the perspective of communication;Part Three Collect relevant data and information through text analysis,literature analysis,individual interview surveys,etc.,and through careful sorting and analysis,explore the current situation of colleges and universities using official WeChat public accounts to carry out ideological and political education;the fourth part is through the analysis of the above statistical data Comprehensive analysis,from the construction of WeChat public platform,ideological and political education tweet status,public account team,college students,etc.,to find out the shortcomings and reasons of the official WeChat public account of colleges and universities in the process of ideological and political education;the fifth part is based on the current official The results of the textual analysis of the ideological and political education of the WeChat official account are combined with the actual situation to analyze the supervision mechanism,Platform construction,the operation team,and the university student users,and propose effective solutions.