The Research On The Inquiry Guided Learning Cased Learning Case Used In The Secondary Vocational School’s Teaching Of Marketing

In the 21 st century,the State Council issued several instructions on the reform of vocational education and teaching.After that,a large amount of vocational schools are actively devoted to the teaching reform.Against this background,the guiding case and inquiry teaching method both play important roles in the innovation.Based on the similarities and commonalities between the guiding case and inquiry teaching method,this article attempts to combine them to carry out research and generate introductory guidance cases,then conduct the research in Marketing Science teaching practice by using literature research method,questionnaire survey method,performance analysis method,interview method,and other research methods comprehensively.The article first discusses the research status of inquiry-based teaching and guidance,and distinguishes the guiding case from the lesson plan.It combines the commonality of inquiry-based teaching and the guidance case to generate an inquiring guidance case,and sorts out its theoretical basis.At the same time,the analysis illustrates the necessity of implementing the inquiring guidance case in the marketing teaching of the secondary vocational school,and studies the preparation principles and the specific content of the preparation.Afterwards,the Inquiry Guide was applied to the teaching of “Marketing Studies” in secondary vocational schools,and “One Lesson and Two Upwards” were used to carry out teaching practice.The classic class of teaching was formed in the experimental class where the Inquiry Guide was applied.Comprehensively use the performance analysis method and the questionnaire survey method to verify the validity and feasibility of the application of inquiry-based guidance in the teaching of marketing in the secondary vocational school,and to provide a reference for the teaching reform of the “Marketing Studies” in the secondary vocational school.The result of the survey shows that it is feasible and effective to use inquiry guidance case in the vocational school when teaching Marketing.It can make up for the shortcomings of traditional teaching methods and improve students’ enthusiasm for learning,cultivate students’ inquiring thinking,furtherly promote them to form good habits in study,and achieve individual benign development.