Audience's Attitude To "Mainstream Publicity"

How the audience attitude towards "mainstream propaganda" and the problems that have been the media,academia and government are more concerned about exactly what factors affected,especially social transition,audience attitude towards "mainstream propaganda" diversified trend,so the audience's attitude toward "mainstream propaganda" is more worth exploring.This study focuses on and discusses the attitude and influence of audiences on “mainstream propaganda”.In this study,the general audience(Wuhan residents)for the study,samples taken in Wuhan seven main city of 42 communities with a random sampling method,by means of self-administered questionnaire collected data(effective sample size 2719);based on the attitude of the three elements theory analysis of its influence on “mainstream propaganda” is influenced by many aspects and explores the relevance of the audience's two aspects of the “mainstream propaganda” attitude.This study is an exploratory study to try to understand the attitude of the audience on the situation "mainstream propaganda",the following three conclusions: first,the audience on the "mainstream propaganda" attitude has three characteristics: First,on the whole,audiences The “mainstream propaganda” attitude has a higher positive tendency,that is,the audience has a higher degree of understanding,belief and approval of “mainstream propaganda”;second,the audience has a difference in the specific aspects of the “mainstream propaganda” attitude,and the audience is “mainstream”.propaganda "endorsed higher than the degree of understanding and believe the degree that the audience for the" mainstream propaganda "attitude behavior tendency is stronger than the attitude of cognition;the third is the audience for" mainstream propaganda "there are differences in the attitude of different content,for" living people " The attitude of propaganda content such as "social legal system" is more positive.Second,there are differences in the attitudes of some audiences to “mainstream propaganda”.First,the audience access to information and media evaluation feature significantly affect its attitude towards "mainstream propaganda",the media audience into the longer,the higher the "mainstream propaganda 'attention,the higher the quality of the media and expression evaluation expressed its "mainstream propaganda" attitude is more positive.The second is that the social characteristics of the audience do not affect their "mainstream propaganda" attitudes fluctuately or the differences are not significant.Third,the audience has a logical correlation with the two aspects of the “mainstream propaganda” attitude.The audience's attitude towards “mainstream propaganda” has a significant influence on their attitude towards the “mainstream propaganda”,that is,the more full and confident the audience understands “mainstream propaganda”,the more they agree with “mainstream propaganda”.