Study On The Characteristics Of Wushu Of Audience Behavior In Wuhan And Its Enlightenment

The characteristics of the behavior of the audience in the news communication has an important position,due to the current diversification of communication channels,the audience to receive information in a variety of ways and means,the audience is no longer just a passive recipient of information,or information to actively search,Changes make the audience demand an important factor influencing the scope of information dissemination,communication efficiency and communication.Based on this,in order to respond to the call of the state,contribute to the construction of healthy China,to meet the audience entertainment,fitness,understanding of traditional Chinese culture and other needs,how to achieve the needs of the audience as the center,to provide personalized Wushu information Become the most important work of Wushu communication.This paper uses the methods of literature,expert interview,questionnaire,mathematical statistics and logic analysis to study the information reception,Wushu information and Wushu consumption behavior of different sex,age and educational level.Firstly,the feasibility of the combination of audience behavior and Wushu communication is determined by literature review and expert interview.At the same time,the questionnaire survey is developed.The questionnaire data are analyzed by F test,covariance analysis and multiple comparison.To explore the characteristics of different gender,age and level of education in the form of information acquisition,Wushu content and Wushu consumption,and finally put forward relevant suggestions according to the characteristics of the audience's Wushu to promote the healthy development of Wushu.Conclusion:(1)Audience needs is its access to information,click on the root cause of the push message.(2)Audience access to information presents the following characteristics: the majority of the audience used to use mobile terminals to receive information;older people are more inclined to use the traditional media,young people are more accustomed to using new media;highly educated audience will adhere to read newspapers and magazines The(3)Fitness health is the age,different gender,different levels of education level of the common value of the audience choice.Men are more concerned about the martial arts martial arts value;older people are more concerned about martial arts culture;high level of education of the audience more concerned about the martial arts culture,professional and technical knowledge and scientific research and so on.(4)There were no significant differences in the consumption of martial arts between the different sexes,age and educational level,and concentrated on the physical consumption of martial arts equipment and clothing.In view of the above characteristics of martial arts audiences,we believe that:(1)The use of mobile terminals to disseminate information can effectively improve the efficiency of information dissemination.(2)The fitness value of martial arts is almost applicable to all.For men to recommend martial arts martial arts content;for the elderly to provide martial arts cultural information;for the highly educated audience recommended martial arts culture,professional and technical knowledge and scientific research and so on.(3)To increase the martial arts equipment,clothing and other martial arts supplies production and innovation,to meet the basic needs of the majority of the audience.