Research On The Supply And Demand Of Sports Public Service Information Under The Background Of Big Data

In twenty-first Century,with the rapid development of science and technology,gradually improving the people's material and cultural level,people gradually realized the importance of health,the masses of the public sports service information needs increasing.Big data era today,the sports public service supply of information supply new ways,but there is imbalance between supply and the demand of sports public service information of the traditional lack of sports public service supply information,part of the excess supply,the needs of the masses can not direct feedback to the government and other issues,the traditional sports public service supply of information is difficult to meet the needs of the masses of sports public service information.This paper takes the supply and demand of sports public service information as the research object,adopts the literature method,the questionnaire survey method,the mathematical statistics method to carry on the research,through investigating the masses to participate in the sports activity goal,The mass demand for sports public service information,factors affecting the satisfaction of sports public service information,and the way for the masses to obtain sports public service information,To study the differences in the demand for sports public service information among people of different ages and sexes,and to analyze how to make use of the advantages of big data in order to improve the supply of sports public service information.Better serve the masses.The study shows that there are three imbalances between the supply and demand of sports public service information:(1)the government has partial surplus supply of sports public service information.(2)the contradiction between the shortage of site information and the mass demand.(3)lack of mass expression of public service information needs.There are several factors that affect the satisfaction of sports public service information: the internal factor is the monthly income.However,the number of exercises per week,time of exercise,age,education,gender had no significant effect.According to the degree of influence,the external factors are the satisfaction degree of the venue,the satisfaction degree of the facilities,the participation in the sports competition or not.The mass demand for public sports service information is ranked as fitness process guidance,site information,sports knowledge popularization,sports news,medical rehabilitation and health care,choice of sports articles,etc.Under the background of sports commonweal activity and big data,the supply of sports public service information has the problem of safety and reliability.Therefore,the government should supply according to the needs of the masses in the process of information site guidance,fitness,sports knowledge,sports news of the four aspects of supply for the masses;supply ways for people to access information through mobile phone,the government should take advantage of big data,the introduction of APP software of sports public service class,more to provide effective service for the masses;under the background of big data,the government should vigorously support the combination of big data and sports,improve the system of laws and regulations.In addition,starting from the community activities around the masses,carry out lectures in the community,the popularity of sports knowledge and other ways to meet the masses of public sports service information required Ask.