| Along with the 13 th Five-Year Plan we have more choices about sports with the implement the plan of national fitness.Nordic walking just begin as a new sport in Ankang.It needs effective ways to spread.This essay is studying effective ways to spread Nordic walking in Ankang.It provides the theoretical basis for the use for reference.Adopting the methods of documentation,questionnaire,expert interviews,statistical analysis,and logical analysis,we conducted a survey of Nordic walking associations and clubs.We invited participants and experts filled out a questionnaire to know well the current situation of Nordic walking in Ankang in recent years.It helps us reach the following conclusions.1.There are good prospects of Nordic walking in China,especially in Beijing and coastal cities.Nordic walking competition has been hold four times in Shaanxi.It provides vigorous background and publicity in Shaanxi and Ankang.The truth is it is not optimistic about the popularization of Nordic walking in Ankang.2.The participants are mostly middle aged and the aged.It leads to a lack of diversity in age structure.Most of them are retiree of public service unit and the fans of outdoor activity.They joined the Nordic walking for a short time,they have low frequency in participation every week.The main aim of the participators are physical exercise and entertaining.The main way to join them is through outdoor association or personal recommendation.There are barely the other ways.3.The reason why not give Nordic walking publicity is that the government pays less attention to it.People don't understand it and result in doubts.4.The effective ways to spread Nordic walking in Ankang should rely mainly on the government.They need to enhance cooperation and the responsibility of outdoor association.They can promoted the dissemination through competition,media publicity and market orientation.They need to enhance personnel training and perspective innovations. |
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