The Present Situation And Countermeasures Of Sports Fitness And Leisure Industry In China

The No.46 Document of the State Council proposed that the national fitness program be included in the development strategy.Physical fitness and recreation are the key areas for building a healthy China,a harmonious society,and happiness in China.The party and the country have always attached importance to the rights and interests of the people's sports and fitness,and have introduced a number of policies to encourage and support the national fitness program.With the rapid development of the leisure industry,the thirteenth five-year development plan for the sports industry proposes that the national fitness and leisure industry will reach a scale of RMB 3 trillion.To understand the current status,influencing factors,and problems of China's sports fitness and leisure industry,this paper uses literature materials,inductive deduction and Logical analysis,mathematical statistics and other methods are used to discuss and analyze the current development advantages and development issues in China's sports fitness and leisure industry:Firstly,the status quo of the development of China's sports fitness and leisure industry has been analyzed: the fitness and leisure industry has begun to take shape;the residents' income has increased,and the development of physical fitness has been promoted;the residents' concept of participating in fitness and leisure has been continuously improved;the scale of sports and leisure venues has continuously expanded;the sports fitness and leisure industry Relevant policies and systems gradually improved.Then it explores the influencing factors of the development of China's sports fitness and leisure industry: sports industry talents;government macro-control factors;existing sports industry management system factors;sports industry resource development factors.Then it studies the problems existing in the development of China's sports fitness and leisure industry: the development of sports fitness and leisure industry is unbalanced;the lack of physical fitness and leisure industry talents;the market investment scale is small;and there is no effective market prediction.Finally,it puts forward some reasonable suggestions for the problems existing in the development of China's sports fitness and leisure industry: formulating development strategies,opening up market investment,rationally allocating resources,and expanding the scale of sports and fitness establishments;cultivating professionals for physical and sports leisure;and perfecting the statistics and prediction system for sports industry.