Research On Development Strategy Of HOUPU Company

In this paper,with the company's regional IT occupation education institutions HOUPU representative as the research object,in-depth analysis of its background and development situation,combined with the research on the development of strategic management at home and abroad and the main idea,the use of systems thinking and analysis tools of strategic management,conduct research and analysis on the overall development strategy of the company the.The purpose of this paper is to provide a strategic reference for the next breakthrough in the development of the company through the research of the development strategy of HOUPU company,and provide a reference case for the strategic management of IT vocational education.Firstly,the paper gives a detailed description and analysis of the research object and the background of the industry.At the same time,this paper gives an overview of the research and development of strategic management theory both at home and abroad.The research methods and analysis tools,the main structure.In the process of research on the development strategy of a specific company,first through the PEST analysis,five forces model of competition for the overall analysis for HOUPU company's external macro environment,the current external development facing the opportunities and threats.Secondly,through the analysis of enterprise internal value chain,the key resources and ability analysis,the internal resources of the company are analyzed and listed one by one.Then combined with the analysis of the internal and external environment of the company,it is clear that the opportunities faced by the outside world are greater than the threats,the internal advantages are more than the disadvantages,and has a good foundation for further expansion.Then,it puts forward the strategic vision,mission and the stage development goal of the enterprise.Then,according to the SWOT matrix analysis,for the company's current various optional strategy are described and explained,the strategic choice of thecurrent,and the matching strategy analysis of competitive strategy,function.Through the strategic evaluation,it is clear that the company's current strategy is scientific and reasonable,which is beneficial to grasp the external opportunities,tap the internal advantage resources,and realize the maximization of value.Finally,in order to ensure the scientific and effective implementation of the overall strategy of the company,the paper puts forward specific measures and suggestions from the two dimensions of the strategic implementation of the security system and strategic control system.