Sports Carnival In The Consumer Age

With the development of China's economy,healthy China and the national fitness strategy,China has made great progress in sports.In the atmosphere of the era of consumption,the popularity and development of marathon shows a trend of national carnival.Both the international marathon and the domestic marathon have created a carnival atmosphere.In particular,in recent years,the Chinese marathon has witnessed a spurt of development,and the number of cities has been increasing,the scope is expanding,and the scale is constantly improving.Based on the bakhtin carnival theory,this paper studies the marathon race in the context of the consumption era through the literature,observation and empirical research.From the three perspectives of theme variation,narrative space and character image of marathon,the construction of carnival theory in sports texts is described.In the current consumption context,the research on the influence mechanism of sports industry on China's economic development is the focus of relevant departments and scholars.At present,the sports industry is developing and expanding,reflecting the public's response to the national fitness and healthy China strategy,which reflects people's thirst for exercise and health.At the same time,the current society has entered the era of consumption,and marathon is becoming more and more popular,becoming the most popular sports event in the world.The analysis of the development of marathon in the consumption era is the embodiment of the theory of carnival and the present situation of the contemporary consumption context.The marathon,under the theme of continuous variation,embodies the characteristics of the marathon development and the carnival spirit of change and replacement.Marathon reflects the main melody of modern people's life,and it also stimulates the inner carnival factor.The rapid development of marathon also reflects the development of sports industry.Bakhtin's carnival theory embodies the free will of the people,and the sports revelry in the era of consumptionreflects the public's demand for sports and fitness.Sports industry in the period of rapid development,we can't be too optimistic,to be vigilant in the process of rapid development,institutional barriers,lack of innovation and the lack of sports for all projects and industry development path,and set the relevant strategies,make consumer era of the development of sports industry achieved rapid,stable and efficient,have a good future.