Analysis Of The Key Influencing Factors Of Students’ Entrepreneurship In Guangzhou Higher Vocational Colleges

The government,universities and social sectors have attached great importance to mass entrepreneurship and innovation since 2014.From state ministries and commissions to provincial and municipal governments,there are more preferential policies to support college students’ entrepreneurship.Under the guidance of the government,colleges have also introduced relevant policies to support the entrepreneurship of college students.For a period of time,the proportion of undergraduate entrepreneurship has been greatly improved.During that time,many college students chose to start their own business in order to realize their entrepreneurial dreams.As a nation-wide innovative city,Guangzhou possesses a large number of institutions of higher education,and the scale of higher education in Guangzhou ranks first in China.The proportion of graduates starting businesses in Guangzhou has increased from 5% to 9%.At the same time,the proportion of entrepreneurship in Guangzhou’s vocational colleges also correspondinglyincreased.According to data from Michaels research,however,the rate of entrepreneurship in developed countries such as the United States,Germany,and the United Kingdom is much higher than that of Chinese college students,and there is still room for further improvement in innovation and entrepreneurship education for Chinese college students.Therefore,this study focused on the key factors affecting college students’ entrepreneurship and the effective measures to improve the entrepreneurial rate of college students,especially in higher vocational schools were introduced.This study drew the previous scholars’ conclusions through literature review,and summarized the key influencing factors of college students’ entrepreneurship in Guangzhou through questionnaires,case studies and entrepreneurial interviews.The study showed that the construction of entrepreneurial teams,the selection of entrepreneurial projects,and the impact of entrepreneurial environment are the essential influential factors of entrepreneurship in vocational colleges in Guangzhou.At the same time,the researcher found that there existed several problems in the entrepreneurship of the Guangzhou vocational college students: firstly,there are difficulties for the construction of entrepreneurialteam;secondly,there is a lack of scientific guidancewhen choosing a venture project;thirdly,there is a lack of systematic entrepreneurial education;and finally,they do not have sufficient experience in marketing development.According to the existing problems,this paper thus gavesome relevant measures and suggestions from the perspective of government,school,and entrepreneur.