The Ideological And Political Education Communication Process Of Colleges And Universities

New media, which has the characteristics of openness, equality, flexibility, virtual and interactive, has gradually become an indispensable part of people’s daily life. Under the background of new media, the development space of discourse of ideological and political education in colleges and universities to further expand, ideological and political education subject and communicate to the new model has been constructed, the new media for and foreign educational discourse interaction provides a new way. But new media to the discourse of ideological and political education brings the impact to the right of discourse of the opportunities at the same time the face certain challenges, resulting in ideological and political education researchers, educators and the educated common to the lack of discourse, the discourse of ideological and political education is difficult to achieve expected to teach educational effect.Discourse is the basic proposition of the discourse of ideological and political education in colleges and universities, the discourse of Ideological and political education in Colleges and universities is the carrier of ideological and political education in colleges and universities and ways of guiding, the discourse of ideological and political education is the effectiveness of ideological and political education in colleges and universities evaluation tool. The discourse of ideological and political education in colleges and universities has the basic characteristics of language teaching, such as the discipline of language, the mobilization of the discourse, the defense of discourse thinking, and the communication of the content of discourse.Under the background of new media, the characteristics of new media make the traditional discourse of ideological and political education effectiveness decreased and the content of the discourse of ideological and political education in colleges and universities lags behind, the discourse of ideological and political education in the form of a single, discourse mode of college ideological and political education lack of life, education lack of physical ability and the education of media literacy from the, effect of educated bias of discourse of ideological and political education in colleges and universities are an important factor to restrict the development of Ideological and political education discourse in the.Political ideology is the fundamental goal and direction of the development of ideological and political education discourse in the guarantee, the development of discourse of ideological and political education in colleges and universities should be positioned for the openness and effectiveness, for, life, science, humanities, to the full and free development of the educated fundamental goal of the discourse of Ideological and political education is always the value pursuit. Therefore, must by updating the discourse of ideological and political education concept, enrich the content of ideological and political education discourse, transformation of the discourse of ideological and political education of the way, strengthen college ideological and political education work team construction and college students’ quality education and path to continuous innovation and development of the discourse of ideological and political education.