Research On The Path Of Ideological And Political Education In Universities From The Perspective Of "We Media"

As a form of new media,"We Media" is widely used.Its popularization and application have impacted the educational activities of teachers and students in colleges and universities.In this era,colleges and universities should introduce and make good use of "We Media" to make it a good educational tool to serve the ideological and political education activities.In this context,in order to better achieve the purpose of education and apply "We Media" to ideological and political education activities in colleges and universities,it is urgent to carry out research on the path of ideological and political education in colleges and universities from the perspective of We-Media.It is necessary to adopt a series of organized and planned educational activities,including the guiding principles of the use of self-media in educational activities,the planning of educational activities,specific methods and supporting factors,etc.The characteristics of "We Media",such as diversified subjects,extensive content,wide dissemination,pluralism and immediacy,make the application of "We Media" in ideological and political education also face the coexistence of advantages and disadvantages.The application of "We Media" in ideological and political education in colleges and universities has brought opportunities,inherited and innovated the ideological and political education.However,the self-media itself has some problems in the development process,and when applied to college ideological and political education,there are risks of tool alienation and subject alienation,which pose challenges to the educational environment and educational methods.The reasons are summarized as the tension between the network and reality,the tension between tools and value,and the tension between indoctrination and autonomous learning.The implementation path of ideological and political education in colleges and universities from the perspective of "We Media" includes guiding principles,thinking planning,methods and supporting factors.The guiding principles include adhering to the leadership of the communist party,taking people as the center,insisting on scientific educational methods,etc.Thinking planning mainly refers to scientific understanding of "We Media" and scientific application of "We Media".The methods mainly include indoctrination education and autonomous learning,which should be scientifically combined.The supporting factors mainly include optimizing the educational environment,strengthening the construction of teachers and vocational skills training,and strengthening the construction of the long-term mechanism of ideological and political education in colleges and universities.