The Study Of Diversification And Business Performance Of I Rena Cultural Industry Co..Ltd

One of the most common topics in the research field is the diversification of enterprises.Enterprises adopting a diversification strategy can not only produce premium effect,but also can generate discount effect in operation.At present,the current views on the relationship between diversification and business performance has not been unified yet.Therefore,this paper uses the iRena as an example to analyze the relationship between diversification and performance.In this paper,the iRena is selected for research.The relationship between the diversification of iRena and performance is evaluated through two levels of income and risk,and several problems are found: First,the degree of diversification of iRena is constantly adjusted,The purpose is to make efficient use of surplus resources and to exert synergies,to diversify their financial risks and smooth their returns;second is to evaluate the diversified operating performance of the iRena from the perspective of shareholders,and to evaluate the performance of diversified operations after the evaluation.It is not ideal enough and many aspects need improvement.Finally,based on the results of data analysis,several suggestions are made: First,scientific utilization of portfolio returns should be used to judge industry choices and rationally diversify operations;second,it is to implement a diversification strategy rationally and improve the efficiency of resource use;and thirdly,it must capture multiple factors.The development of reality and reasonable planning;the last is to continuously adjust diversity and focus on the launch of specific industries in real time.Hope this paper can provide a certain reference value for the diversified operation of the iRena and similar enterprises.