Research On Business Model And Financial Performance Evaluation Of Zhonggong Education

As my country enters the stage of high-quality development,in order to avoid the further expansion of the gap of technical talents,China advocates vigorously cultivating technical talents,which brings infinite development potential to the vocational education industry.However,under the combined influence of various factors such as the epidemic and the double reduction policy,the pace of development of the vocational education industry has slowed down.Therefore,the vocational education industry must innovate business models and adapt to market development to achieve sustainable development.This paper selects Zhonggong Education,a leading enterprise in vocational education,as the research object,and the performance of Zhonggong Education has suddenly changed under the current various factors,and it has been filed by the China Securities Regulatory Commission,which can undoubtedly provide a reference for the orderly development of the vocational education industry.At the same time,this paper combines the evolution of business models in the new economy with financial performance evaluation,trying to explore new ideas for financial performance evaluation in the new economy,in order to enrich the theory of business models and financial performance evaluation.This paper uses literature research method,comparative analysis method and case analysis method,and comprehensively uses the business canvas theory from 9 aspects: value proposition,core resources,key business,important cooperation,customer segmentation,customer relationship,channel channel,cost structure and revenue source.The business model of Zhonggong Education was analyzed,and a financial performance evaluation system was constructed based on its business model.The financial performance of the company was evaluated from the four dimensions of value proposition,value creation,value delivery,and value realization,and the business model of the company was found.While helping enterprises to establish a competitive advantage,there are also problems such as not yet deployed in emerging markets,unbalanced customer segment areas,high deposits and loans,unbalanced business development,over-emphasis on agreed shifts,failure to disclose related party transactions as required,rational sharing Learn to increase the handling fee expenses,the continuous decline of customer unit price and other issues,and put forward corresponding optimization suggestions for the above problems,so as to help enterprises adjust their business models and get out of the current predicament,find a path for business model innovation in the new economy,and cope with the external environment.changes to help the sustainable development of enterprises.At the same time,it also provides a meaningful reference for the development of the vocational education industry and promotes the industry to enter a new track of high-quality development.