Research On The Cultivation Of College Students' Network Media Literacy

With the arrival of the era of "Internet",the information education in colleges and universities is getting deeper and deeper.Network media has become an indispensable information source,life and learning tool for contemporary college students.Subsequently,the subtle formation of network media literacy,also gradually attracted people's attention.College students' network media literacy is to meet the requirements of the network society in the information age and meet the needs of the comprehensive quality of talents and the overall competitiveness of the new century.Its level is also related to the overall quality of the whole people whether the good development of the key.However,network media literacy education is still the weak link of quality education in colleges and universities.Students' outlook on life and values have not yet reached a mature level,easily misled by bad network information,to a certain extent,will lead to its ideological confusion,value orientation distortion,behavior and other adverse consequences.In view of this,it is very important to guide and cultivate college students to treat the network information dialectically and critically in the process of using the network,so as to "use it for us" and promote their own development.First of all,this paper defines the four concepts of media,network media,network media literacy and college students' network media literacy,and explains the content composition of college students' network media literacy.And the importance of network media literacy cultivation for college students.Secondly,taking the idea of "current situation analysis-summing up the attribution of influence",this paper analyzes the good performance and lack of contemporary college students' network media literacy based on the survey data,and combines the subjective and objective aspects.It can be reasonably attributed to: the multiple network culture shakes the values of college students,the weak degree of attention in colleges and universities leads to insufficient education for college students,and the relatively loose network environment lacks supervision over college students.The unique characteristics of college students make the binding force weaker in four aspects.Finally,the cultivation path of college students' network media literacy is put forward.That is,on the basis of Marxism leading thought,we should pay more attention to network media literacy education,and create a clear and clear network cultivation environment,which is governed by law and standardized.Promote self-education of college students' network media literacy.The educational subjects cooperate with each other and influence each other so as to point out the direction of college students in such a complicated information society and improve the cultivation effect.On the whole,according to the idea of combining theory and practice,this paper starts the research from the theory,to the investigation and practice analysis of the present situation,and summarizes the attribution in many dimensions,and finally puts forward the effective way to cultivate the network media literacy of college students.