Research On The Cultivation Of University Students' Network Literacy Under The Micro Media Environment

The rapid development and wide application of micro media represented by micro-blog,We Chat,micro public welfare and microfilm opened a brand new era.As the most active group in this era,college students stand at the forefront of the application of micro media,and are the main contacts and applications of new media.Great changes in the media environment have greatly challenged the network literacy of college students,and put forward higher requirements for them.As the backbone of national construction,college students' network literacy is not only related to personal growth,but also to the prosperity and stability of our country and the progress of national development.Therefore,it is particularly important to cultivate students' Network Literacy in the environment of micro media,and the theoretical research and practice work of the cultivation of College Students' network literacy is very important.It is a subject that needs to be focused on.This study is based on the micro media environment,starting with the theoretical basis of College Students' network literacy and its formation and cultivation of network literacy,adhering to the guidance of Marx's world outlook and methodology,combining with the related theories of Ideological and political education,on the basis of mastering and analyzing the existing materials,and on the authority of the state government.The published data are analyzed,and the formation process of College Students' network literacy,the current status of cultivation,the main problems and causes are systematically analyzed and studied.Finally,the practical path for the cultivation of College Students' Network Literacy under the environment of micro media is put forward.This article includes five parts.The first part mainly expounds the background,significance,research methods,innovation and research situation at home and abroad.The second part mainly introduces the propagation characteristics of micro media,the composition of College Students' network literacy,and the influence of micro media on College Students' online life.The third part analyzes the formation process of College Students' network literacy from four aspects of College Students' network cognition,network emotion,network will and network behavior,so as to master the formation law of College Students' network literacy.The fourth part is mainly the analysis of the status quo of College Students' network literacy and the status quo of the cultivation of network literacy in the environment of micro media,and summarizes the existing problems and analyses of College Students' network literacy.The fifth part mainly from the government,universities,the micro media itself and the main body of students in four aspects of the micro media environment for college students to cultivate network literacy path selection.