Research On The Development Of Mass Sports Events In Zhuzhou Under The Background Of National Fitness Orienteering Strategy

Mass sports events are flexible and varied forms of sports,is the implementation of the "national fitness program outline" of effective measures.The study of mass sports is of great significance not only to the event itself,for the promotion of mass sports and carry out the national fitness national strategic plan also has important research value.This topic selection of zhuzhou city of 44 mass games have been held in recent years as the research object,uses the literature material method,expert interview method,questionnaire survey and other research methods,analysis of the development of mass sports in zhuzhou city,and summarize experience of zhuzhou city develop mass sports,focus on analysis the problems in the process of development,and put forward development strategies,in order to for the government and related departments can provide reference for development of mass sports.The main conclusions of this study are as follows:(1)the mass of zhuzhou city sports events can be divided into administrative leadership and social autonomy,has the competition main body participation,competition purpose of keeping fit,competition,service competition method,entertaining race rules adaptability,diversity characteristics.(2)zhuzhou mass sports experience has the following four points:first,implements the tube being separated,mass sports management system reform;Second,build characteristic sports club,and promote the development of the national fitness;Third,in zhuzhou "yun"(rhyme)APP for gripper,15 minutes to build urban fitness circle;Fourth,the use of government purchasing public sports services,supply model innovation competition.(3)zhuzhou mass sports lack of institutional constraints exist in the process of development policy,funding for difficulty,brand competition lack;Promotion is not in place;Lack of organization and management professionals;Unreasonable competition project Settings,etc.(4)Under the background of the national fitness strategy of national development of Zhuzhou mass sports events should be improved from the following aspects: first,the government should strengthen macro management and leading role in the full development of the organizers;second,the introduction of new media to promote mass sports brand construction;third,intensify the management of mass sports events and their participants;fourth,the cultivation of innovative sports organization management professionals;fifth,optimize the event content,innovative project settings.