The Research On Social Networking Tools In The Effective Use Of The Universities Ideological And Political Education

With the increase of modern society information and the development of network communication technology,social networking tools have successfully developed into a new type of mass media.It is interactive,beyond the limits of time and space,convenient and anonymous.So it quickly became one of the main tools of People's Daily interactions.It also changes the interpersonal patterns of college students.College students are at the stage of knowledge improvement,the active mind,the interest in new things,and the key period of ideological and political quality.On the one hand,Social networking tools have brought a rich and colorful online life to college students.And a lot of information has also become an important resource for the work of the university's ideological and political education workers.On the other hand,social networking tools are full of mixed messages,and censorship and screening are not enough.College students have long been in this complex environment,if they don't have good media literacy,they can easily be harassed by bad information and even dangerous to their physical and mental health.In the face of the impact of social networking tools,how to give full play to the guiding role of the ideological and political education workers,how to play the leading role of the education workers,and effective use of social networking tools to enhance the effectiveness of education,this is the most important problem that colleges need to solve.Therefore,this article is based on the development profile,features and main forms of social networking tools in the Internet age.Combined with the the universities ideological and political education methodology,an investigation into the use of social networking tools for college students was carried out.Investigation showed that,to some extent,social networking tools have expanded the education resources of the universities ideological and political education,enrich the work of ideological and political education method,to enhance the actual effect of ideological and political education.However,the overall effect of using social networking tools is still not ideal,and some problems are exposed in the process.The main problems involved in main body,object,medium body and circumstance:weaken the leading role of ideological and political education workers,college students failed to use social networking tools,the use of social networking tools in universities has not formed a synergy,the information environment of the education is more complicated.At present,the universities ideological and political education should be meet the demands of The Times,give full play to social networking tools,avoid its negative influence,as a result,the site is effectively leading the social networking tool.Research suggests that,in order to enhance the effective application of social networking tools in the universities ideological and political education,principals,objects,and mediators need to cooperate with each other.From strengthening the ideological and political education workers team construction,improve the ability of college students use social networking tools,optimize social networking tool platform,and we will improve the management mechanism of social networking tools in universities' ideological and political education.Through these four things to cooperate with each other,the use of social networking tools in universities ideological and political education will be more standardized,and it also offers better services.