The Research On The Haigangqu Governance Of The Internet Public Oppion Crisis In The New Media Era

In the new media era,information technology has changed the communication pattern and public opinion ecology.In today’s society,under the impact of a new round of scientific and technological revolution represented by information technology,the traditional media pattern and public opinion ecology have undergone subversive changes,and the network has become a social information platform.The development of the Internet,especially the new media,has changed the mode of production and communication of the media,and has become the first source of information for people and the first destination of news reports.New media such as "two micro-one end,short video" have changed the pattern of public opinion and become a new channel of communication and dialogue and a new important field of public opinion because of its characteristics of spatio-temporal,large capacity,openness,interaction and mobility.The Internet,especially the new media,is becoming more and more capable of social mobilization.It has become a conductor and amplifier of all kinds of risks.The information of practical problems and contradictions is easy to gather and ferment on the Internet.A little carelessness will lead to minor events evolving into major events.General problems will become political problems,riots in one place and responses in many places.In turn,it further intensifies off-line problems and contradictions.Moreover,the fermentation cycle of public opinion hotspot events is greatly shortened,often "when truth is still wearing shoes,gossip has spread all over the world".In the era of new media,the response of network public opinion has become a brand-new topic that the Party committees and governments at all levels need to face.This article uses the literature research method,the case analysis method and so on method,take the public management science as the theoretical basis,has objectively analyzed the Haigang district government in response to the network public opinion crisis aspect achievement,the existing question and the reason,and to Haigang district hall Countermeasures against Network Public Opinion Crisis.Secondly,combined with the specific cases of the harbour district government in dealing with the public opinion crisis,it finds the problems existing in the local government’s response to the public opinion crisis,and deeply analyses the causes.Finally,it integrates the foregoing analysis and puts forward the new concept of public opinion work which is suitable for the development of the new media form and is beneficial to the new media form.The response mechanism of positive interaction with the network public opinion work and the formation of professional network public opinion response team adapted to the new media form should be strengthened in three aspects to deal with the crisis of the network public opinion in the harbor area.This paper fully combines the work experience of network public opinion monitoring and response,and puts forward effective countermeasures and suggestions,so as to provide some reference suggestions for the improvement of work efficiency in the region,and also provide useful reference for the grass-roots government to do a good job in this regard.