Research On Promoting The Credibility Of Local Government In China Under The Environment Of Self-media

The promotion of government credibility is an eternal topic of government governance.High level of government credibility plays a very positive role in shaping a good image of the government,embodying the authority of the government,and improving the efficiency of the administration of the government.Today,the Internet has entered thousands of households,and the high-speed development of information technology is constantly enriching and changing people's lives.The rise of self-media platforms such as Weibo,WeChat,Tik Tok,and so on,is also gradually placing people in the environment of self-media.Here,every account is a self-contained small media,everyone is a reporter,everyone has a camera,people are no longer like the traditional media era just as the recipient of information,in the Since the age of media,people are still the publishers and disseminators of information.The self-media has set up a platform for communication between local governments and the public,inspired public enthusiasm for political participation and enriched supervision models,thus bringing positive effects to the image of local governments.However,the self-media brings both opportunities and challenges to the promotion of the credibility of local governments.The dissemination and amplification of false information on the platform of self-media,the exposure of abnormal behavior of local government or public works personnel and the rapid becoming a hot spot of public opinion are all testing the administrative ability of local government,once handled improperly,The credibility of local government is threatened at all times.It can be seen that in addition to making full use of the accumulation of self-media in enhancing the credibility of local governments In addition to the extreme impact,we should fully recognize the negative impact of the self-media on enhancing the credibility of local governments,and how to enhance the credibility of local governments under the environment of self-media is a key issue to be solved.It is of great significance to study the promotion of local government's credibility under the environment of self-media.This paper analyzes the problems and causes in the promotion of the credibility of local governments in China under the environment of self-media by means of literature retrieval,case analysis and induction,and tries to put forward some suggestions.The paper is divided into five parts: the first part is the introduction,which introduces the background and significance of the topic,the research status at home and abroad,the research methods and the innovation and shortcomings of the research,the second part is the self-media and local government credibility overview and theoretical basis;The third part is the influence of the self-media environment on the credibility of the local government,from the positive impact and the negative impact of two aspects of analysis;the fourth part is the self-media environment of the local government credibility of the existing problems and reasons analysis,The problems existing in the credibility of local government and the causes of the problems are analyzed.The fifth part is the countermeasures to enhance the credibility of local governments under the environment of self-media.On the one hand,we should conform to the development of the times,actively meet the challenges brought by the self-media,and specifically strengthen the construction of the self-media environment.It is necessary to establish a complete network public opinion response mechanism and make good use of self-media tools to strengthen the training of professionals on the application of self-media platform.On the other hand,we can enhance the credibility of local governments by strengthening the construction of local governments themselves.It is necessary to improve the mechanism of information disclosure to protect citizens' right to know,to improve the Internet supervision mechanism and administrative accountability system,and to establish high-quality business people.The team of the staff to improve the credibility of the local government.