The Credibility Of The Local Government Under The New Media Research Perspective

In new media time,when it comes to promoting government credibility,the first to be done for local government is to recognize the relation between government credibility and new media.The coming of new media is undoubtedly a double-edged sword which would lead to a revolution of government credibility. On the positive side,new media provides new channels to participate in politics,thus speeding up democratization process. In this way, supervision on government is strengthened and e-government expands. However,on the other side, false information comes along with new media may halve the authority of local government and information explosion can lead to poor decisions.New media,to a certain extent,acts as a tool that reducing government credibility. In new media time,new facts including increasing exposure of corruption,non-honest events of civil servant, poor continuity of the policies and frequent mass disturbance show the enervation of local government credibility. Officials falsified or exaggerated some of the facts of the phenomenon is hugely magnified, policy continuity of local government is not strong, new media has played a role in fueling the frequent occurrence of mass incidents. After the analysis of the influences and performance, this paper mainly explores the reason why government credibility gets weaker in new media era and put forwards to countermeasures on the basis of related examples.This article considers that reasons are consist of two factors.On traditional side, defection in administrative regulations and lag in ideas of administration cause the decrease in government credibility.On the other side,it still takes time for local government to deal with new media. In connection with the above-mentioned reasons,this text brings forward counter-plans in the conbinaton of correlative cases Thirdly,The capacity to deal with new media as well as government responsiveness mechanism needs to be reinforced. Laws and regulations related to new media are also to be concerned.Local government administration systems are to be perfected and open government system should be promoted.Local government is supposed to ensure the validity of political decisions as well as the implement of administrative accountability system. In addition,It is high time to keep administrative idea of local government up with changes. People oriented service ideas and proper official achievement perceptive are to be established. Elastic stability model instead of inertial stabilization should be first choice for government when problems appear.