Research On The Credibility Of Local Government From The Perspective Of New Media

In the late 20 th century,with the rapid development of the Internet and gradual popularization of informationized terminal devices,a brand-new concept has gradually entered people's view and played an important role in social information communication.In the “public microphone” era with everyone capable to be an information producer,the government is no longer a “black box” that could not be decoded by the public.Instead,it is easier for new media to expose and magnify government behaviors.The new media bring not only opportunities to local government credibility improvement but also challenges to it.It is imperative to enhance local government credibilityc onstruction work and improve its credibility under the environment of new media.This article first summarizes relevant theories on local government credibility and new media,defines the concept of local government credibility,and specifies characteristics and structural elements of local government credibility.At the same time,it specifies the concept of new media,points out the features and core traits of new media communications,and studies the essence of its influence on local government credibility.Then,this article analyzes opportunities and challenges to local government credibility brought by new media,discusses reasons for such challenges,at the same time further investigates new media's influence on local government credibility combining the typical case—“exorbitant prawns at Tsingdao”,then concludes the enlightenment forlocal government credibility construction under the new media environment.Based on previous studies,this article hopes to propose feasible suggestions for local government credibility construction under the new media environment from four aspects,namely,improving government governance level,establishment of new media platform for local governance,bringing into full play the advantages of building government credibility through new media,and standardizing the public environment for the new media.