Evaluation Of Adoption Right In Original Web Series

In 2016,the development of self-made dramas on the Internet ushered in an outbreak period,spanning from the “Year of the Internet Self-made Play” to the “super-net self-made drama first year” in just one year.The major video sites have also focused their attention on the monetization model of super-network self-made dramas,in which the network self-made drama adapted films have achieved remarkable results.Nowadays,the relevant trading activities of China's online self-made drama adaptation rights have also become increasingly active.Due to the relatively high risk of network-manufactured drama adaptation rights,the demand for evaluation of network homemade drama adaptation rights has gradually increased.However,most researches on the value of network homemade drama adaptation rights in China's academic circles are mostly limited to qualitative analysis,quantitative empirical research is relatively few,and China has not yet established a complete network self-made drama reorganization right value evaluation system.Therefore,this paper is based on the status quo of the development of self-made dramas on the Internet and the research status of the value of the self-made dramas in the Internet.The income method is used to evaluate the value of the self-made dramas in China.This article studies three parts: theoretical research,model construction and case analysis.First of all,from the perspectives of labor value theory and utility value theory,this article reviews the related theories that assess the value of network self-made drama adaptation rights.Based on the network self-made drama industry value chain,this paper analyzes the influencing factors of movie box office reorganization and the impact of self-made online drama on the reorganization of film box office.Then,it constructs a comprehensive evaluation index system for the value of network home-made dramatization,and combines the analytic hierarchy process to gradually separate the value of network-made drama adaptation rights from the reorganization movie box office income.Based on the income approach,it establishes the value evaluation of network home-made drama adaptation rights.model.In the end,this article uses the "Funny Threesomes" as an example to obtain the evaluation value of the adaptation of "The Three Bangers".There is a big gap between the value of the adaptation right of "Boom-assed Threesomes" and the value of the classic online self-made drama adaptation rights.The fundamental reason is that the image of the selfmade drama in "Boom-assing Threesomes" is not clear enough and the industrial value chain is not perfect.There are two main innovations in this article: First,the innovation of research content.The rights of online self-made drama adaptation belong to the category of intangible assets.There are relatively few literatures on the evaluation of the rights of self-made dramas in China,and the evaluation system of the related network home drama adaptation rights has not yet been fully established;the second is the innovation of research methods in the final case.In the analysis,the license fee saving method was combined with the fuzzy mathematics evaluation method,and the contents of the research were applied to the example of the evaluation of the right to reorganize the “comedy of three people”.