The Influence Of Social Media On Government Governance And Its Countermeasures

With the rapid development of science and technology and the continuous upgrading of Internet technology,social media has emerged strongly and gradually infiltrated into all aspects of social life,which has an impact that can not be ignored.At present,social media is not only a technical tool to promote social development,but also changes people’s ideas and ways of life.It is widely used in social exchanges,social life,administration,and democratic politics.It indicates that the "microage" which plays an important role in the field of government governance.So how government governance can achieve innovation and leap in the social media environment is widely concerned.Based on this background,this paper focuses on the positive and negative impact of social media on government governance,uses the method of combining typical case analysis with theoretical research to analyze the impact of social media on government governance,and puts forward some thoughts and suggestions for its impact and governance effect,so as to promote the positive interaction between the two.The work done in this paper is as follows:The first part summarizes the research background,research purpose,research method,research significance.On the basis of reviewing the relevant research documents at home and abroad,the paper makes a comprehensive analysis of the selected topics,and elaborates the related theories and core concepts.The second part elaborates the characteristics of government governance under the social media perspective and various new models of using social media have been implemented in the government governance process.From the perspective of social media,government governance in China has the characteristics of virtualization of the governance,popularizing of governance participants,enlarging of governance objects and pluralism of values.The new models of social media participating in government governance in our country include the model of administration,prosecution and supervision,and information disclosure.The third part explains the influence of social media on government governance through case analysis.The positive impact of social media on the governance of our government is to strengthen the government’s function,open up new ways for the characteristic government platform,and boost the construction of a new government with sunshine and honesty.The negative impact is to trigger the negative dissemination of government image,lead to the loss of government credibility,and exacerbate the uncontrolled and disorderly government governance.The fourth part puts forward some suggestions and countermeasures on how to make rational use of social media in the process of government governance.We need to strengthen government administration in the social media platform,use social media to strengthen people’s political participation,improve the control and supervision of social media informatization,and improve the construction and development of mainstream social media.