Countermeasure Research Of The R County’s Media Convergence Center Participates In Grassroots Social Governance In Sichuan Province

With the rapid development of internet and mobile communication technology,the mode and channel of media communication have further changed,showing the trend of Four-all-media convergence of the whole process media,holographic media,all member media and full-scale media,while the media convergence further changes the mode of social public opinion communication,which constantly affects the way and methods of the state to carry out social governance.In this context,China has raised the construction of County-level Media Convergence Center to the national level,and regarded it as an important platform and starting point to promote the grass-roots social governance,providing the underlying logic and grass-roots practice for promoting the modernization of national governance system and governance capacity.Therefore,all parts of the country actively respond to and build County-level Media Convergence Center in line with the actual situation of local county governance.This action fully played the role of County-level Media Convergence Center in guiding public opinion,preventing and reducing social contradictions,maintaining social stability in the grass-roots social governance,but also exposed many problems in the process.Based on this,this study uses literature research,case analysis,questionnaire and other research methods,selects the R County’s Media Convergence Center in Sichuan province as the research object,through field research on the R County’s Media Convergence Center’s participation in grass-roots social governance,based on the public governance theory and new public service theory,this study analyzes the problems and causes of the R County’s Media Convergence Center participating in grassroots social governance,and puts forward the corresponding countermeasures.The results show that the R County’s Media Convergence Center in participating in the work of grass-roots social governance,through the construction of all-media communication matrix,integration and access to all kinds of county service resources port and building the communication platform between the people and the government as a breakthrough,the Media Convergence Center has been basically built into the main stream of public opinion position,comprehensive information service platform,grass-roots public opinion aggregation platform,and has made great achievements at the grass-roots level social governance effect.But at the same time,it also reflects many difficulties and problems to be solved.The main performance is that the public participation mechanism is not complete,the service consciousness and service ability are low,the platform function construction is insufficient,and the data information security management is flawed.Therefore,the R County’s Media Convergence Center should further strengthen publicity,practice the concept of public service,improve the platform function of the Media Convergence Center,retain the masses,and constantly improve enhance the interaction between the government and the people,so as to promote the modernization of county governance.In order to better provide ideas and reference for Sichuan and even the whole country’s Media Convergence Center to participate in grassroots social governance,this study believes that from the government level,we should optimize the system design,further promote the transformation of functions,strengthen the construction of supervision system,and find the development mode and construction path of County-level Media Convergence Center.The County-level Media Convergence Center itself should establish and improve the public participation mechanism,strengthen the service capacity construction,and further complement the short board of business model and function orientation,and thus to promote the active participation of the grassroots social governance.